If the thought of hitting “record” makes your palms sweat, don’t worry—you’re not alone. Getting comfortable on camera is like training for a marathon. You don’t start by running 26 miles; you start small and build your way up.
This approach hit home for me recently when I injured my leg. I went from walking three kilometers every morning to struggling with just five blocks. The thought of running—let alone walking pain-free—felt impossible. But it reminded me that building strength is a gradual process. And when it comes to video marketing, the same principles apply: consistency, practice, and patience.
Start Small and Keep It Simple
Your first videos don’t need to be Oscar-worthy productions. Begin with short, simple videos on topics you know like the back of your hand. What’s something you could explain with zero prep if someone asked you to speak right now? That’s your starting point.
Just like walking builds the foundation for running, these smaller videos will strengthen your skills and confidence. Over time, you can gradually make your videos longer and more complex.
Consistency is Key
Think of your video journey like marathon training. You don’t lace up your shoes once a month and expect to crush 26 miles. You need consistency to see real progress. Posting regular videos—even if they’re short—helps you develop key skills like:
- Looking at the camera confidently.
- Engaging your audience with energy.
- Improving your delivery with every attempt.
Bonus: When you’re just starting out, your videos probably won’t get a ton of views, which means you can practice without a huge audience watching. Consider it your “quiet country road” before tackling the New York City Marathon of video marketing.
Let Your Audience Grow With You
As you become more comfortable on camera, you’ll start to attract an audience that grows alongside your skills. Your confidence will shine, and people will naturally gravitate toward your authentic style. Eventually, you’ll be ready to tackle bigger challenges, like creating longer-form content, hosting live webinars, or crafting evergreen video series.
Your Action Plan: Take the First Step
The most important part of this journey is starting. Choose one small step you can take this week:
- Record a 30-second introduction video.
- Film a short Reel sharing one helpful tip.
- Go live in a private Facebook group to practice.
- Record a video on your phone—and don’t even show it to anyone yet.
Whatever you choose, remember: this is a marathon, not a sprint. With consistent effort, you’ll build your “video muscles” and see your confidence soar.
What’s Your First Step?
I’d love to hear from you! What’s one thing you’ll do this week to start building your video muscles? Drop a comment and let me know!
