Why should you Get Personal with you social media posts? People want to do business with people they know, like and trust. Showing off your expertise isn’t enough. You need to give your followers a chance to get to know the person behind the business.
What does that look like?
You need to Get Personal. Let the people who follow you virtually look you in the eye.
You don’t have to share your deepest, darkest secrets. But you do have to be willing to open up.
Today’s Assignment
Create three or four “get personal” posts. Here are some ideas:
Post one:
Create a post that introduces you to your audience. Even if people have been following you for a while they may not know you well so let them learn something about you. Include a selfie and write three or four paragraphs introducing yourself. First tell everyone who you are and what you do. Next share two or three personal pieces of your personal bio. Are you married? Have children? Have pets? Write a paragraph about that. Do you have a hobby? Tell them about it. Bonus marks if you make this a video instead of a photo and text.
Post two:
Explain why you started your business. We all have a story … some spark that motivated us to start a business. What was yours?
Post three:
Get out and take a photo of one of your favourite places in your neighbourhood. Let us know why you love this place
Post four:
Ask for people’s opinion about something personal. I have a friend who posted a question about whether bald men should use soap or shampoo. It generated a lot of funny comments and helped establish a personal connection with his followers.
Share one of your Get Personal posts today. If you’re posting to Facebook or using a scheduling tool schedule the other three posts over the next month.
After you’ve posted, share a link to your post on my Facebook page so we can see your wins!
