The 5th Facebook marketing myth is that you must keep your personal profile and your business page (fan page) 100% separate. However, what better way to let potential customers get to know, like and trust you than to let them see the real you on Facebook? Don’t miss the other 4 videos in the series. […]
Facebook Marketing Myth 5 – Keep Personal and Professional separate Read More »
In video number 4 in the series 5 Facebook Myths Sabotaging Your Facebook Marketing I address the issue of how much time social media marketing seems to take. However, the truth is Facebook marketing doesn’t have to take over your life. Here are some suggestions to avoid having Facebook marketing consume hours of your life. Did
Facebook Marketing Myth #4 – It takes too much time Read More »
Here’s the third video in the series 5 Facebook Myths Sabotaging Your Facebook Marketing. In this video I address the myth that if your business is B2B (you sell products or services to other businesses) then Facebook marketing isn’t for you. Did you miss the previous videos? Video one is Facebook marketing is only for kids.
Facebook Marketing Myth #3 – Facebook is only for B2C Read More »
When I talk to people about marketing online, I’ve discovered that there are a lot of myths about social media in general, with Facebook taking the lead. I created a series of videos to dispel those myths. The most common myth is: “Facebook is good if your customers are young. My customers are older so
5 Facebook Myths that Sabotage Your Facebook Marketing Myth #1 Facebook is for kids Read More »
Google Analytics is an essential tool for marketing and promoting online. Once it’s installed on your site, it tracks who visits your site, what pages they go to, and where they come from and what page made them leave. You can use this tool to make decisions about your marketing and about your business. For
How to Add Google Analytics to your WordPress Blog Read More »
According to Statistics Canada, 64 percent of Canadians who “window shopped” online, later went to a “bricks and mortar” location to purchase that product. That statistic doesn’t surprise me. What does surprise me is that less than half of small business owners have a website for their business. If you’re one of that half who
Yes Virginia, you do need a website. Read More »
I’ve you’re like a lot of business owners who haven’t tried Twitter yet, you’re probably wondering if Twitter is worth exploring. In this short video, I give you seven ways you can (and probably should) be using Twitter to help you with your business. You can watch the video here or go to YouTube and
7 Ways Small Business Owners Can Use Twitter Read More »