When I talk to people about marketing online, I’ve discovered that there are a lot of myths about social media in general, with Facebook taking the lead. I created a series of videos to dispel those myths. The most common myth is: “Facebook is good if your customers are young. My customers are older so […]
5 Facebook Myths that Sabotage Your Facebook Marketing Myth #1 Facebook is for kids Read More »
Google Analytics is an essential tool for marketing and promoting online. Once it’s installed on your site, it tracks who visits your site, what pages they go to, and where they come from and what page made them leave. You can use this tool to make decisions about your marketing and about your business. For
How to Add Google Analytics to your WordPress Blog Read More »
According to Statistics Canada, 64 percent of Canadians who “window shopped” online, later went to a “bricks and mortar” location to purchase that product. That statistic doesn’t surprise me. What does surprise me is that less than half of small business owners have a website for their business. If you’re one of that half who
Yes Virginia, you do need a website. Read More »
I’ve you’re like a lot of business owners who haven’t tried Twitter yet, you’re probably wondering if Twitter is worth exploring. In this short video, I give you seven ways you can (and probably should) be using Twitter to help you with your business. You can watch the video here or go to YouTube and
7 Ways Small Business Owners Can Use Twitter Read More »