Video Marketing

Talking about Google Plus with Dina Eisenberg

In my very first Google+ “Hangout on Air” I interviewed Dina Eisenberg about using Google Plus. During our discussion I asked Dina about using Google Plus for connecting, networking and marketing. We discuss growing your connections; Circles, shared Circles and Circle management; Communities; managing your time on social media and more.

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Your Pinterest Board cover should reflect the content

Pinterest Tips: How to Change a Board Cover

You have one chance to make a first impression. That’s why Cynthia Sanchez of OhSoPinteresting.com suggests we change the cover on our Pinterest boards. Pinterest is such a visual medium that if you want to attract followers, even the covers of your boards need to be appealing. Choosing an image that reflects the content of the

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How to Set Up a Google Plus Account So You Can do Hangouts

When Google Plus first started it was inhabited mainly by nerds – techie and social media. I tried it out so I could tell my customers about it but found it wasn’t really a good marketing tool for most people. But of course, Google doesn’t rest on its laurels. They’ve changed and expanded this social

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Video: How To Win the Client; Close the Deal & Establish Client Leadership Sales Techniques

Video: How To Win the Client; Close the Deal & Establish Client Leadership Sales Techniques

“Everybody wants to be lead by somebody with a high level of leadership than themselves.” In this video, sales and leadership coach Rich Grof shares some advice on how to use leadership skills in the sales process. This is some important information because I’ve noticed that many entrepreneurs are very skilled at what they do

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Overcoming Fear of speaking

Learn Ivan Misner’s 5 Tips For Getting Past Your Fear of Presenting

Although I love speaking in front of groups, I know it scares the pants off other people. In fact, when I teach at the college, I have often had a student in tears about having to give presentations. But speaking in front of a networking group can be an invaluable marketing strategy. In this great

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Why you should connect with everyone on LInkedIn

Video: Why You Should Connect With People You Don’t Know on LinkedIn

LinkedIn often tells you to only connect with people you know well and trust. In fact, they make it difficult for you to connect with people you don’t know. But is this good advice? I think if you’re trying to grow your business, it doesn’t make sense not to expand your network on LinkedIn. If

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Facebook Marketing Myth 5 – Keep Personal and Professional separate

The 5th Facebook marketing myth is that you must keep your personal profile and your business page (fan page) 100% separate. However, what better way to let potential customers get to know, like and trust you than to let them see the real you on Facebook? Don’t miss the other 4 videos in the series.

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Facebook Marketing Myth #4 – It takes too much time

In video number 4 in the series 5 Facebook Myths Sabotaging Your Facebook Marketing I address the issue of how much time social media marketing seems to take. However, the truth is Facebook marketing doesn’t have to take over your life. Here are some suggestions to avoid having Facebook marketing consume hours of your life. Did

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Facebook Marketing Myth #3 – Facebook is only for B2C

Here’s the third video in the series 5 Facebook Myths Sabotaging Your Facebook Marketing.  In this video I address the myth that if your business is B2B (you sell products or services to other businesses) then Facebook marketing isn’t for you. Did you miss the previous videos? Video one is Facebook marketing is only for kids.

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