Why does it matter if you make your feed uniquely you? If you’re using Facebook & Instagram to market yourself and your business you need to stand out from all the other people and businesses posting. And particularly you want to stand out from all the other people who do what you do, ie your […]
How to Make Your Facebook and Instagram Feed Uniquely You Read More »
One of the easiest ways to improve your videos is to use a tripod. It stabilizes the camera so the video isn’t jumping around. You can set up the shot so the background doesn’t distract from the subject. And you can focus on what to say without worrying about holding your arm steady. But what
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One way to instantly make better quality videos is to have great lighting. But you don’t need to buy expensive lighting equipment to make your videos look good. There are lots of ways to use natural light to get better results. Getting outside on an overcast day makes for great videos. You don’t have harsh
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We are at a unique point in time when it comes to video marketing. While YouTube has been around for years and there are businesses and brands who dominate that platform, if you jump onto video for Facebook, Instagram, LinkedIn or other platforms you still have a chance to be part of the bleeding edge
7 Reasons to Start Video Marketing Today Read More »
Did you know that using video makes it 53 times likelier that you will show up on page one of a Google search? Yet many small business owners, consultants and solopreneurs and afraid of video marketing. And I agree, it can be intimidating. I’ve suddenly started buying and wearing makeup entirely because of video marketing.
Why You Should Be Using Video Marketing for Your Small Business Read More »
LinkedIn is more than an online resume. Join me at 2 p.m. eastern on November 4th for this live call, or watch the replay here.
LinkedIn Hotseat: Growing Your Business with LinkedIn Read More »
All else being equal, people prefer to do business with people they know, like and trust. That’s why you need to keep this in mind in your marketing. It’s the reason things like blogging, podcasts and videos work as marketing tools. You position yourself as an expert, give potential clients a chance to see how you
Know, Like and Trust in Your Marketing Read More »
Would you like your bio to go from flat and boring to enticing and exciting? Today I want to talk about your bio. Whether it’s your LinkedIn profile, the “About” section on your Facebook page, the “About” section on your website or maybe it’s the intro when you speak at the local group, if you’re
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YouTube is rolling out a new feature called “Cards”. This feature lets you add a graphical call to action on your videos. In fact, you can have up to five cards per video. And yes, the cards are clickable. One of the things that makes these great is you can create an “evergreen” video but
Video Marketing – YouTube Cards Read More »
Mark Satterfield says, “Businesses don’t fail because of poor products or services. They fail because of a shortage of customers. And that occurs because they lack a consistent marketing strategy.” I agree. I see tons of entrepreneurs who are extremely talented, smart offer fabulous products or services and yet they’re struggling because marketing is hard
Create a Marketing Plan in One Week Read More »