The great Zig Ziglar said: “People often say that motivation doesn’t last. Well, neither does bathing – that’s why we recommend it daily.” The same is true of your marketing. You wouldn’t attend one networking meeting and say, “There, I completed networking.” But if you acknowledge that your marketing activities take time to bear fruit, how do […]
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It doesn’t matter if you’re speaking at a virtual event to hundreds of strangers, doing a webinar for 50 people or meeting one-on-one with a potential client you need to look great in Zoom meetings. Of course, these tips also apply to going Live on Facebook, Instagram or even LinkedIn. We all say looks don’t
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Show Off Your Expertise To figure out what to say on live videos you first need to think about your overall goal. Ultimately your goal is to grow your business, but a single video isn’t going to do that for you. You need a strategy to get visible, then to build the know, like and
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Getting Personal (Not Private) Tired of being the best kept secret in your industry? Learn what to say on Live Videos on Facebook, Instagram, YouTube or LinkedIn to gain visibility as well as build the know, like & trust factor with your audience. Video has become a major driver of visibility online. The algorithms are
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Why should you start video marketing? I’ll bet you’ve watched an online video in the past week. More importantly, I’ll bet your customers are watching video too. That’s why if you haven’t started you need to start video marketing right now. Whether you’ve never shot a single video or you’ve done a few but it’s
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When recording a video in your home office your video background matters. But what if you don’t have the space (or the budget) to create a dedicated studio for recording your videos? In this video I share some simple tips for making sure your background works so your message can shine through. Part of my
Filming a Video For Your business? Your Video Background Matters Read More »
Instagram Reels are fun to watch, easy to create and gets tons of reach, views and engagement. But they’re not just for fun and games. You can and should be using Instagram Reels to grow your business. When creating Instagram Reels to promote your business you need to really stay on brand if you want
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Why does it matter if you make your feed uniquely you? If you’re using Facebook & Instagram to market yourself and your business you need to stand out from all the other people and businesses posting. And particularly you want to stand out from all the other people who do what you do, ie your
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One of the easiest ways to improve your videos is to use a tripod. It stabilizes the camera so the video isn’t jumping around. You can set up the shot so the background doesn’t distract from the subject. And you can focus on what to say without worrying about holding your arm steady. But what
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One way to instantly make better quality videos is to have great lighting. But you don’t need to buy expensive lighting equipment to make your videos look good. There are lots of ways to use natural light to get better results. Getting outside on an overcast day makes for great videos. You don’t have harsh
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