Technology

Technology to help run your business

Use Google Alerts to Save Time and Keep Current With What’s Happening Online

With so much information on the web, it’s easy to lose hours “doing research”. A simple way to keep on top of information without wasting time is a little known tool called Google Alerts. I’ve been using Google Alerts for several months. I track my name, my blog and a handful of industry keywords that […]

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What is a Podcast and Why Not Knowing Can Hurt Your Business – Part 3

Before you head out and start recording your own podcasts, you should spend some time listening to what other podcasters are doing. If you don’t have an iPod, don’t worry. You don’t need to head out and buy one. If you are running Windows on your computer, Windows Media Player should be able to play

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What is a Podcast and Why Not Knowing Can Hurt Your Business – Part 2

Yesterday I explained what a podcast is. So how do you use a podcast as a small business marketing tool? Here are some suggestions: Offer news, updates and insights about your industry. Try interviewing industry experts, particularly ones not from your company. Explain how new technology will impact your customers. Warn them of legislative changes.

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