Technology to help run your business
Adding new technology to your business is always an iffy proposition. Yes you may gain new tools or abilities. New technology allows you to do new things in your business or helps you do old things better or faster. But there’s always a downside, a cost. And that cost isn’t always financial. Often the learning […]
Is adding new technology worth it? Read More »
If you’ve always wanted a nice looking signature to go out on the bottom of your emails but aren’t tech savvy enough to do it yourself, LinkedIn as a simple tool for you. LinkedIn signatures are compatible with Outlook 2000, XP, 2003, Outlook Express, Mozilla Thunderbird, and Yahoo! Mail. When you’re logged into your LinkedIn
Create an Email Signature Using LinkedIn Read More »
One of the best things about using social media as a marketing tool is there are a number of tools that let you be more efficient. How? By allowing you to update several of your social media sites simultaneously. Because social media sites can be a real time sink, you really need to put some
Combine Your Social Media Tools To Save Time and Maximize Results Read More »
The other day I was in a meeting with a group of local internet creative types to discuss some possible group projects. I confess that I went in feeling a little intimidated. Collectively they have graphic design, web design, audio, video and a variety of techie related skills. And to top it off, they’re all
Social Media, SEO and RSS Are Just Tools In Your Marketing Toolbox Read More »
This post explains what Twitter is and gives ten reasons why small business owners should use it.
What is Twitter and Why A Middle-Aged Small Business Owner Should Bother With It Read More »
When it comes to any type of online marketing, it’s not the size of your list, it’s what you do with it that counts. The same is true with Facebook. Having 300 highly targeted Facebook Friends who you develop an active relationship with will be far more profitable than 3,000 Friends who come from everywhere,
What to do with your Facebook Friends Once You’ve Got Them Read More »
If you are planning to use Facebook as a tool to market your business, you need to build a targeted network of Facebook Friends. While it is fun to connect with your high school class mates, you need to focus on connecting with people who are your target market.
How to Grow A Useful Facebook Network Read More »
Many people who are new to blogging wonder what that orange symbol on the upper left corner of my blog is about. Not only is it on my blog, you’ll likely see it on every other blog you visit – and an increasing number of websites as well. That orange symbol is the icon for
What the heck is RSS? Read More »
Like most bloggers I’m always looking for ways to increase traffic to my blog. I’m not obsessive about it, but since this is my business, not a hobby, I take traffic growth seriously. This is why I’m intrigued by a new program – 23Blogs.com – FREE Blog Roll TEXT Link Exchange.(1:10). This is a free
Review – The text link exchange program 23Blogs.com Read More »
When deciding whether you should take the time to learn Search Engine Optimization (SEO) you may want to know a few statistics. According to the NPD Group, 92% of online consumers use search engines to shop and/or purchase online. When using search engines like Google, users are 20x more likely to click on search listings
Free Search Engine Optimization Course Read More »