Technology to help run your business
Whether you are just starting your business or launching a new product with it’s own url, choosing a domain name can be a scary proposition. Your url will be with you for a long time, so you want to get it right. On the other hand, domain names are cheap. For as little as $10 […]
Keys to Choosing a Good Domain Name Read More »
If you don’t log into Feedburner on a regular basis – and perhaps even if you do – you might not be aware that Google’s purchase of Feedburner has some impact on you. As of Saturday February 28th, if you haven’t transferred your feed to the new Google account, you won’t be able to check
Deadline for Switching Your Feedburner Feed is February 28th Read More »
The hottest thing in Twitter seems to be sending automated DMs to new Twitter followers. A DM is a direct message sent via Twitter which can only be seen by the receiver and sender, not by the entire Twitterverse. How do they do this? By using a service like TweetLater to automatically follow anyone who
Should You Send an Automated DM to New Twitter Followers? Read More »
This past weekend I attended my first Podcamp Toronto. Billed as an “unconference”, Podcamps are an international phenomenon. They are centered around podcasting and other social media tools. The idea is to break the mould of formal conferences. Anyone who wants to speak at a Podcamp can. Admission is usually free, with sponsors covering the
Podcamp is about People Read More »
For many bloggers and website owners the 404 error page is probably the most overlooked section of the site. And yet, a well planned 404 error page can increase reader retention and improve your overall site. What’s a 404 error page? It is where people are sent when they try to go to a page
Using 404 Errors To Build Relationships with Readers Read More »
One of the things I love most about Twitter is the cool (and very useful) technical tools I discover from other people. I’d say at least once a week someone sends a link to a tool that I find useful. And I wouldn’t have discovered it without Twitter. But it’s not just technology. Often people
Want to Send Links in Twitter? Here’s How Read More »
Going to a conference or other industry event can be a great boost to your business. You learn new things, hear about future trends and network within your industry. But if you’re a solopreneur, particularly if you’re outside of a major urban centre, how do you find out about events and how do you figure
Use LinkedIn Events to Find Industry Events Read More »
When I first started using Twitter I didn’t expect it to be an effective social media marketing tool. Imagine my surprise at the almost immediate impact on traffic to my blog. It jumped dramatically. Since I hadn’t changed any other aspect of my blog promotion – and hadn’t won significant attention from a blogging superstar
Get more newsletter subscribers using Twitter Read More »
I was at a networking meeting this week and we began talking about our favourite podcasts. For the uninitiated, a podcast is an audio recording distributed over the internet. It’s like radio except you can download episodes, listen at your convenience, pause and re-listen at will. For business people, business podcasts can be an invaluable
My Favourite Podcasts Read More »
If you’re still on the fence about getting involved in social media for marketing your business, perhaps you need to look at some hard numbers to help convince you. Here are some of the statistics I was able to dig up Facebook (these are Facebook’s own stats) More than 110 million active users (people who
Social Media Statistics Read More »