Technology to help run your business
A very important, and often overlooked, task for any small business owner is to monitor your analytics. Where is your website traffic coming from, where are they landing on your site, when are they leaving. Particularly if you have a blog, it is important to notice what blog posts attract the most attention and which […]
Integrating Google Analytics Metrics With Your WordPress Blog Read More »
LinkedIn has created an application to connect your LinkedIn connections with your Outlook inbox. If you’re using Microsoft Outlook for your email, and want the two connected you need to download and install the Outlook Social Connector and the LinkedIn Outlook Connector. Once you’ve done that, information about people in your LinkedIn network will appear
Connecting LinkedIn with Outlook Read More »
Recently I had become frustrated with my management – or rather lack of management – of my email inbox. As a business owner, a blogger, and an information junkie, I often scour the internet looking for information that will help me run my business or help me help my clients and readers run theirs. When
How I Cleaned Up My Inbox and Learned to Love RSS Read More »
I just watched a YouTube video by TweetDeck about their new version. I’ve been using TweetDeck for a while to manage my Twitter account and I already thought the previous update was a huge improvement. But version 0.32 just blew my mind. I could barely wait to get the update. Some of the new features
On Twitter? Get the new TweetDeck Read More »
Last Friday, after about seven hours on the phone with tech support, it was determined that while my laptop wasn’t quite dead yet, it was well on the way. And couldn’t be brought back to life without some major repairs: a new motherboard, memory and whatever else isn’t working. On the plus side, this was
My Computer is Dead! Don’t Let this Happen To You Read More »
When it comes to marketing your business, there’s no better way than turning up in the top search results on Google. Since more and more people are using search engines rather than the phone book to locate business (even local businesses) you’d better make sure people can find you. To get found, you need a
Using Google to Market Your Business Part 4: Google Keyword tool Read More »
YouTube is now owned by Google so this is yet another way to use Google as a marketing vehicle. With over 100 million U.S. viewers of YouTube (never mind the rest of the world) as of January 2009, clearly YouTube is a way to reach a large number of people. Why should you add YouTube
Using Google to Market Your Business Part 3: YouTube Read More »
I have to confess that I’ve been dragging my feet about using Google Analytics. Everyone was telling me how important it was but it just didn’t seem like a priority. My web hosting gives me fairly good stats on traffic, keywords people were using and the countries visitors are from. What more could Google Analytics
Using Google to Market Your Business Part 2: Google Analytics Read More »
Whether you’re a traditional “bricks & mortar” business where customers come to your store, a virtual business conducted entirely online or something in between, marketing online should still be part of your overall marketing plan. And part of that overall plan should include using the behemoth Google. Google has many tools to help small businesses
Using Google to Market Your Business Read More »
Last week I noticed that the newest WordPress update included an important security fix. Since I was a couple of updates behind and word on the virtual street was this was an important fix, I updated. Next time I tried to post to my blog I found I couldn’t make a post-dated blog post and
WordPress Blog not working? Check your plugins Read More »