When marketing online you need to create amazing images to go along with your posts – eye catching, thumb-stopping visuals to make people want to stop, look and share. You can’t just type a message and hit share any more. Why Use Images? Eye-tracking studies show internet readers pay more attention to information-carrying images than […]
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I was a guest on Video Marketing Madness with Steve Sleeper and Ray the video guy – the audio is embedded below or you can listen here. Highlights of what we talked about: We chatted about video on Facebook – it’s competing with YouTube as a marketing tool. Facebook video ads are very cost effective. [bctt tweet=”Video
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If you’ve been blogging for a while you probably have posts you made when you weren’t thinking about how it would look when shared on Pinterest. And while you don’t want to go back and update the images on all your blog posts, the most popular ones – the ones still getting traffic – should
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Pinterest is a great tool for driving traffic to your website even if you don’t sell gardening or home decor products. Here are 7 tips for using Pinterest to market your business: Make sure you have a business account. It doesn’t cost anything but allows you access to valuable analytics such as your most repined
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There are so many social media sites it’s hard for the average person to know which one is right for their business. Really, it comes down to your goals – what are you hoping to achieve with your social media marketing. The chart below gives you an overview of what benefits you can have from
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You have one chance to make a first impression. That’s why Cynthia Sanchez of OhSoPinteresting.com suggests we change the cover on our Pinterest boards. Pinterest is such a visual medium that if you want to attract followers, even the covers of your boards need to be appealing. Choosing an image that reflects the content of the
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Still on the fence about Pinterest as a business tool? This strategy from Joan Stewart, aka the Publicity Hound, is simple and frankly brilliant. Her Pinterest board 50 Free Publicity Tips includes simple graphics, each with a tip for publicity. All the pins are the same, with only the number and tip changing, so there’s
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As I’ve said before, Pinterest is a great tool for driving traffic to your website. It’s already the second best referral source from social media for my site, only below Facebook. And I truly believe if I put more effort into my Pinterest marketing the results would be even better. That’s why I was pleased
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Like just about every social media site I use, when I first heard about Pinterest I thought it was fun to use, but was kinda stupid if you’re in business. But as I’ve written in recent blog posts, I’m experimenting with Pinterest. What really caught my attention was a podcast I heard where it was
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As a marketing expert I jumped onto Pinterest fairly early so I could advise my clients. I found Pinterest to be fun – addicting even. More so than even Twitter or Facebook, I found hours disappeared as I looked at pins, repinned and just plain wasted time. But does Pinterest have a business use? I
Pinterest Marketing: is it a good idea for small business? Read More »