Posts about social media marketing including LinkedIn, Facebook, Instagram and other social media sites. I particularly speak about using social media for coaches, consultants, course creators and other heart centered entrepreneurs.
Content marketing is an important tool for promotion and getting people to know, like and trust you enough to become a customer. But it takes time. And not everyone reads blog posts. That’s why you need to repurpose your content. Reuse your great idea in several media formats to reach the most people. Would you […]
Infographic: Drive Traffic by Repurposing Your Content Read More »
As I’ve said before, Pinterest is a great tool for driving traffic to your website. It’s already the second best referral source from social media for my site, only below Facebook. And I truly believe if I put more effort into my Pinterest marketing the results would be even better. That’s why I was pleased
Pinterest Tips: Simple Pinterest SEO Read More »
Like just about every social media site I use, when I first heard about Pinterest I thought it was fun to use, but was kinda stupid if you’re in business. But as I’ve written in recent blog posts, I’m experimenting with Pinterest. What really caught my attention was a podcast I heard where it was
Pinterest for Business? Here are 10 Tips Read More »
Having a professional LinkedIn profile can really enhance your image or brand. It establishes your authority, makes you look more professional and can make even the smallest business look like it can compete with bigger companies. This slide show, created by LinkedIn, talks about your profile, your company page and how to engage on LinkedIn.
How to Amplify Your Brand on LinkedIn Read More »
As a marketing expert I jumped onto Pinterest fairly early so I could advise my clients. I found Pinterest to be fun – addicting even. More so than even Twitter or Facebook, I found hours disappeared as I looked at pins, repinned and just plain wasted time. But does Pinterest have a business use? I
Pinterest Marketing: is it a good idea for small business? Read More »
When Google Plus first started it was inhabited mainly by nerds – techie and social media. I tried it out so I could tell my customers about it but found it wasn’t really a good marketing tool for most people. But of course, Google doesn’t rest on its laurels. They’ve changed and expanded this social
How to Set Up a Google Plus Account So You Can do Hangouts Read More »
Writing a blog can be a challenge sometimes – how do I keep coming up with topics to write about? In fact, that’s one of the top reasons I hear from clients about why they don’t blog. And yes, I do have that challenge myself some days. However, I don’t (usually) let it stop me.
Seven Ways to Get New Topics to Blog About Read More »
When people are making a purchase, part of the decision process is looking the salesperson in the eye and deciding how well they trust this person. That is part of the reason why online sales is a little harder. It’s also why social media is so effective as a marketing tool. It gives your online
Is your social media profile photo helping your image? Read More »
Images are becoming increasingly important for online marketing. On social media, content that includes interesting and attractive images gets 94% more views than content without images. And with sites like Pinterest and Slideshare popping up, images are king. But there’s more. When people are searching on Google, 37% say they are more likely to click
The Importance of Images in Your Marketing Read More »
LinkedIn often tells you to only connect with people you know well and trust. In fact, they make it difficult for you to connect with people you don’t know. But is this good advice? I think if you’re trying to grow your business, it doesn’t make sense not to expand your network on LinkedIn. If
Video: Why You Should Connect With People You Don’t Know on LinkedIn Read More »