Posts about social media marketing including LinkedIn, Facebook, Instagram and other social media sites. I particularly speak about using social media for coaches, consultants, course creators and other heart centered entrepreneurs.
When you spring clean your house you are getting into corners you may have missed and doing tasks you may only do once or twice a year. No one really likes spring cleaning, but it’s a necessary evil. Same is true of your social media. You need to clean things up, ensure your profiles […]
It’s Time For Your Social Media Spring Cleaning Read More »
Have you ever visited Amazon, searched for a product then for the next few days seen ads for that product everywhere you go on the web? That’s because Amazon uses a marketing tool called “retargeting” or “remarketing”. Retargeting is an amazingly effective and simple way to keep in front of visitors to your website. If
Better Facebook Advertising Read More »
This is probably the most common question I get about Facebook: is it worth Boosting a post in Facebook or is it a waste of money? Boosting a post is one of the easiest ways to use Facebook advertising. Jon Loomer refers to it as “the gateway drug of Facebook advertising.” Facebook puts the button
Facebook Boost Post Ads: Are They Worth It? Read More »
Unlike other social networks, it’s not always intuitive as to how to use LinkedIn effectively. If you have a LinkedIn profile and are scratching your head about what to do next, here are 5 ways entrepreneurs are using LinkedIn as a business tool. 1. Establish Your Credibility People prefer to do business with those they
5 Ways Entrepreneurs Use LinkedIn To Grow Their Business Read More »
When it comes to your LinkedIn profile you can have both recommendations and the relatively new endorsements from your connections. However they are not of equal value. My friend Dave Delaney said it best: “LinkedIn endorsements are a smile and a nod, while a recommendation is a hug or a high-five.” There are a few
LinkedIn Endorsements vs Recommendations Read More »
LinkedIn has had the “who’s viewed your profile” feature for a while. But in the past year it’s become more robust and gives you more information: how many people have viewed your profile, what industry they’re in, how they found you and more. Of course, if you pay to upgrade to the Premium account you
Who’s Viewed Your LinkedIn Profile Read More »
We all love quotes. They’re easy to share and help us remember key concepts. There are some “gurus” who are quoted frequently. Check your Facebook or Pinterest feeds and you’ll see some of the same people over and over again. In today’s post I decided to share some marketing and social media advice from some really
The Best Social Media and Marketing Quotes Read More »
If you’ve been blogging for a while you probably have posts you made when you weren’t thinking about how it would look when shared on Pinterest. And while you don’t want to go back and update the images on all your blog posts, the most popular ones – the ones still getting traffic – should
How to Get Traffic to Your Older Blog Posts from Pinterest Read More »
What’s the secret to creating a powerful LinkedIn profile that gets found? Completing the Summary section. I think the Summary section is possibly the most important part of your LinkedIn profile. It’s one place where you can really show off your personality – give people a taste of who you are. Also, you may not
Create a better LinkedIn profile to get found more often Read More »
In order to make the most of your LinkedIn account you need to create the best possible profile you can. Here is a short video I created with a quick tips for improving your profile. And yes, you should be able to complete this step in less than a minute. If you enjoyed this video
Your LinkedIn Profile – a quick improvement Read More »