Posts about social media marketing including LinkedIn, Facebook, Instagram and other social media sites. I particularly speak about using social media for coaches, consultants, course creators and other heart centered entrepreneurs.
As a small business owner you are busy. When you engage in any type of marketing activity you want to know that you’re going to get results. And the end result needs to be more sales. So why should you be blogging? Before I answer that I should probably answer a more basic question, what […]
4 Reasons You Need a Business Blog Read More »
I invited to be a guest on Bert Martinez’s Money For Lunch Podcast. Also on the show was Vicky Oliver a leading career development expert and the multi-bestselling author talking about her newest: Live Like a Millionaire (Without Having to Be One). I follow Vicky at about 29 minutes where I talk about LinkedIn marketing. After me is Dustin Harward,s
Talking LinkedIn on Money For Lunch Radio Read More »
Would you like your bio to go from flat and boring to enticing and exciting? Today I want to talk about your bio. Whether it’s your LinkedIn profile, the “About” section on your Facebook page, the “About” section on your website or maybe it’s the intro when you speak at the local group, if you’re
How to Create A Better Bio Read More »
Having a business blog is a great marketing tool. It gives prospects a chance to check you out before having to take any further action. It’s great for search engine optimization – if you create good blog post titles you’re more likely to show up in search. However, even if you create the best blog
7 Things To Do Immediately After Publishing A Blog Post Read More »
I have a pet peeve about LinkedIn – one that a lot of other people share. It’s the dreaded standard invitation. You know the one – “I’d like to add you to my professional network on LinkedIn.” Most people hate receiving them, particularly when they invitation comes from someone they don’t know. In fact, I
If You Do This On LinkedIn Your Invitations Are Getting Deleted Read More »
The first question I get from clients is, “What should I post to LinkedIn?” We entrepreneurs are attracted to LinkedIn because we’re not expected to share photos of our lunch or our pets. Sure, we eat lunch and love our pets but we don’t want to share that with our colleagues and customers. We want
What To Post On LinkedIn Read More »
I was a guest on Video Marketing Madness with Steve Sleeper and Ray the video guy – the audio is embedded below or you can listen here. Highlights of what we talked about: We chatted about video on Facebook – it’s competing with YouTube as a marketing tool. Facebook video ads are very cost effective. [bctt tweet=”Video
LinkedIn, Facebook, Pinterest and more on Video Marketing Madness Read More »
One of the most common comments I hear from people who are new to LinkedIn is they don’t understand why people they don’t know are sending them invitations to connect. The next question I get is, “Should I accept these invitations?” I created this slide show to answer that question. Spoiler Alert: The short answer
LinkedIn Invitations From People You Don’t Know Read More »
Earlier this month I had the pleasure of being a guest on the Marketing Strategy Session podcast where Jeff asked me about Facebook advertising. Originally this was supposed to be a Google Hangout on Air but Murphy’s Law was in effect and while I could hear Jeff, he couldn’t hear me. As a result, we switched
Get Customers for Pennies on Facebook Read More »
YouTube is rolling out a new feature called “Cards”. This feature lets you add a graphical call to action on your videos. In fact, you can have up to five cards per video. And yes, the cards are clickable. One of the things that makes these great is you can create an “evergreen” video but
Video Marketing – YouTube Cards Read More »