Posts about social media marketing including LinkedIn, Facebook, Instagram and other social media sites. I particularly speak about using social media for coaches, consultants, course creators and other heart centered entrepreneurs.
In January 2018 Facebook announced it was changing the way posts from Pages appear in people’s news feed – ie. they are changing the Facebook algorithm. Again. Facebook said: Page posts will still appear in the newsfeed, though there may be fewer of them.” Before I get into what this means for your business, let […]
Is Facebook Marketing Dead? What the new algorithm means to small businesses Read More »
When talking to small business owners I keep hearing about their frustration with Facebook: I don’t know what to post! It takes too much time I keep forgetting to post and now no one is paying attention Why am I posting anyway? Sound familiar? I know exactly how you feel. I remember
Are you already behind on your 2018 Facebook posts? Read More »
The following is a piece of what I discussed in the Online Visibility Challenge training. There’s a perception that people share too much of themselves online. And while this may be true in some circles, I believe the opposite is true for entrepreneurs. Generally they don’t share enough of themselves. When you don’t share anything
Online Visibility: Your Quirks Are Why Your Tribe Will Love You Read More »
Did you know that using video makes it 53 times likelier that you will show up on page one of a Google search? Yet many small business owners, consultants and solopreneurs and afraid of video marketing. And I agree, it can be intimidating. I’ve suddenly started buying and wearing makeup entirely because of video marketing.
Why You Should Be Using Video Marketing for Your Small Business Read More »
In the above video I discuss the reasons why you might want to download your LinkedIn connections then I walk you through how to actually do it. However, after completing the video I realized that I left out a couple of important pieces of information. In addition to the reasons I give in the video
How to Download Your LinkedIn Connections Read More »
If you’ve been reading this blog for a while, you probably already know that I’m mostly an open networker – I accept invitations even from people I don’t know. However, that doesn’t mean I want to randomly build my network with anyone and everyone. I want to connect with people who are truly interested in
How to decide who to add to your LinkedIn network Read More »
Many people consider LinkedIn as an online version of their resume. If you’re a business owner or consultant and you’re thinking about LinkedIn this way you are missing out on a powerful opportunity to grow and gain new clients. I asked some people in my network how they’re using LinkedIn. Here are their answers: Joining
Five Entrepreneurs Share How They Use LinkedIn to Grow Their Business Read More »
LinkedIn is more than an online resume. Join me at 2 p.m. eastern on November 4th for this live call, or watch the replay here.
LinkedIn Hotseat: Growing Your Business with LinkedIn Read More »
Facebook Groups differ from Fan Pages (also called Business Pages or just Pages) in a number of key ways. When you create a Group, it is associated with your personal profile. This is a bit of a problem for people who are trying to keep their personal and professional lives separate on Facebook. Groups allow
Facebook Groups vs Fan Pages – Which Should You Have? Read More »
When I talk to clients about blogging the most common question I get is “what would I write about?” It’s actually not as hard as you might think. Once you get started, I’ll bet you can easily come up with dozens of ideas. To decide what topics to write about first you need to remember
What to Write About On Your Business Blog Read More »