Posts about social media marketing including LinkedIn, Facebook, Instagram and other social media sites. I particularly speak about using social media for coaches, consultants, course creators and other heart centered entrepreneurs.
What are hashtags? They started on Twitter and have spread to just about every social network. But it’s on Instagram where hashtags are most important. Baseball fan? Search #bluejays to find posts about my beloved Toronto Blue Jays. Love knitting? Search #knittingmom or #knittingpatterns. On Instagram hashtags are searchable. People search hashtags to find posts […]
What Are Hashtags and Why Are They Important On Instagram? Read More »
We are at a unique point in time when it comes to video marketing. While YouTube has been around for years and there are businesses and brands who dominate that platform, if you jump onto video for Facebook, Instagram, LinkedIn or other platforms you still have a chance to be part of the bleeding edge
7 Reasons to Start Video Marketing Today Read More »
Factors That Impact the Success of Your Facebook Ads Campaign Is it worth boosting a post on Facebook? I get that question a lot. It’s easy to spend a lot of money on Facebook ads. If you’re not careful you can quickly spend hundreds or even thousands of dollars with little to show for it.
Are Facebook Ads Worth the Money? Read More »
In a time of selfies and TMI posting, a lot of entrepreneurs are still shying away from showing themselves on social media. I get it. I hate being on camera. In my head I’m still 23 but when I’m on camera I can’t deny I’m in my 50s.Grey hair, wrinkles, extra pounds and all. I
Are you missing from your social media? Read More »
Creating content for sharing on social media can be time-consuming and mentally draining. That’s why it is so important to find ways to reuse or repurpose your content. After all, if you can take one idea or one piece of content and share it all across the web multiple times and in multiple ways it’s
Repurpose Your Blog Posts to Save Time and Expand Your Reach Read More »
Why should you Get Personal with you social media posts? People want to do business with people they know, like and trust. Showing off your expertise isn’t enough. You need to give your followers a chance to get to know the person behind the business. What does that look like? You need to Get Personal.
Get Personal with Your Social Media Posts Read More »
I don’t care if you’re a coach, consultant, massage therapist or a toy store owner you need a blog as part of your online marketing strategy. First of all your blog is the one piece of real estate on the web that you own. You don’t own Facebook, LinkedIn, Instagram or any of the other
Why Your Blog Should Be The Foundation for Your Online Marketing Strategy Read More »
Should your small business be on Instagram? I know you can’t be on every social platform. You have to actually find time to run your business. In fact I always tell clients it’s better to get really good at one or two social platforms than to dabble in many. That said, I think that most
7 Reasons Why Your Small Business Should Be On Instagram Read More »
If you’re new to Facebook advertising, this video shows you how to create an engagement ad in the Facebook Ad Manager. You’ve probably seen the “Boost Post” feature when posting to your Facebook page. While you can absolutely use this, by going into the Ad Manager you have more control over targeting, ad creation and
How to Create an Engagement Ad for Facebook Read More »
When marketing online you need to create amazing images to go along with your posts – eye catching, thumb-stopping visuals to make people want to stop, look and share. You can’t just type a message and hit share any more. Why Use Images? Eye-tracking studies show internet readers pay more attention to information-carrying images than
Create Amazing Images for Your Social Media Posting Read More »