Posts about social media marketing including LinkedIn, Facebook, Instagram and other social media sites. I particularly speak about using social media for coaches, consultants, course creators and other heart centered entrepreneurs.
One of the hardest things about being an entrepreneur is not having someone to bounce ideas off of. You don’t have anyone in the next cubicle to ask “hey, how do you do …” However, if you’ve built a good social media network, you can have the next best thing. I’m currently organizing a course […]
Have a problem? Use Social Media to Solve It Read More »
If you are planning to use social media as a marketing tool you need to keep two goals front and centre to guide all your actions. Goal One: Connect with people, don’t just collect names First you need to remember the social in social media. And you need to keep in mind social media sites
You Have Two Goals with Social Media Marketing Read More »
When I first started using Twitter I didn’t expect it to be an effective social media marketing tool. Imagine my surprise at the almost immediate impact on traffic to my blog. It jumped dramatically. Since I hadn’t changed any other aspect of my blog promotion – and hadn’t won significant attention from a blogging superstar
Get more newsletter subscribers using Twitter Read More »
If you’re still on the fence about getting involved in social media for marketing your business, perhaps you need to look at some hard numbers to help convince you. Here are some of the statistics I was able to dig up Facebook (these are Facebook’s own stats) More than 110 million active users (people who
Social Media Statistics Read More »
The Blogging Boomers Carnival #90 lands at The Baby Boomer Entrepreneur When it comes to marketing, you can’t function in a vacuum. You need to connect with real people who might need your products or services. To be a really effective marketer you shouldn’t just randomly send out messages and hope they stick; you need
Don’t Just Sit There: Join the Conversation Read More »
Those who haven’t tried the micro-blogging tool Twitter – and even some who have – wonder how it can be useful. If you’re Tweeting 140 characters into the ether, how does that help you build relationships? It took me a while to figure it out, but now that I know the secret, I’ve found Twitter
How to Use Twitter to Build Business Relationships Read More »
I find that many of my LinkedIn contacts are not people I have in my email address book. As I get to know my LinkedIn connections I gradually accumulate more information about them: phone numbers, addresses, personal information. In order to keep track of it all, I’ve been creating an entry for them in my
Have you seen the new LinkedIn address book? Read More »
Recently I’ve tried to find contact information for a couple of people and failed miserably. I found it terribly frustrating and began to wonder why someone would make it so hard to be found. The first was the guest of a teleseminar I attended. He was talking about using LinkedIn and invited participants to connect
Being Found Online: Don’t Make it Hard For Prospects to Get in Touch Read More »
The more I use Twitter, the more I have come to rely on it. It’s fast, fun to use and has become an essential business tool. In spite of this, I frequently get questions from people who have heard of Twitter but have never used it. The gist of most of the questions is “what’s
7 Ways to Use Twitter For Fun & Profit Read More »
Yesterday LinkedIn announced an amazing new feature on their site: you can now have discussions within your LinkedIn groups. It seems like a no-brainer to me, but for a long time LinkedIn groups didn’t have this feature. All you could really do with a group you were a member of is look at the profiles
Join the discussion on LinkedIn Read More »