Posts about social media marketing including LinkedIn, Facebook, Instagram and other social media sites. I particularly speak about using social media for coaches, consultants, course creators and other heart centered entrepreneurs.
Show Off Your Expertise To figure out what to say on live videos you first need to think about your overall goal. Ultimately your goal is to grow your business, but a single video isn’t going to do that for you. You need a strategy to get visible, then to build the know, like and […]
What to Say On Live Videos Part 2: Read More »
Getting Personal (Not Private) Tired of being the best kept secret in your industry? Learn what to say on Live Videos on Facebook, Instagram, YouTube or LinkedIn to gain visibility as well as build the know, like & trust factor with your audience. Video has become a major driver of visibility online. The algorithms are
What to Say on Live Videos: Part 1 Read More »
Why should you start video marketing? I’ll bet you’ve watched an online video in the past week. More importantly, I’ll bet your customers are watching video too. That’s why if you haven’t started you need to start video marketing right now. Whether you’ve never shot a single video or you’ve done a few but it’s
6 Compelling Reasons You Need to Start Video Marketing Read More »
When recording a video in your home office your video background matters. But what if you don’t have the space (or the budget) to create a dedicated studio for recording your videos? In this video I share some simple tips for making sure your background works so your message can shine through. Part of my
Filming a Video For Your business? Your Video Background Matters Read More »
Instagram Reels are fun to watch, easy to create and gets tons of reach, views and engagement. But they’re not just for fun and games. You can and should be using Instagram Reels to grow your business. When creating Instagram Reels to promote your business you need to really stay on brand if you want
How to Use Instagram Reels to Grow Your Business Read More »
If your reach and engagement on Instagram (or Facebook, LinkedIn or any social network) is down, it’s not the algorithm. Actually, the algorithm is your friend.
The Instagram Algorithm Hates Me … Or Does It? Read More »
Coming up with content ideas for Instagram, Facebook (or whatever social media platform you use) can sometimes be challenging. You’re busy running your business then suddenly you need to be creative for your social media too. I created a list of fun made-up holidays in August to inspire you (scroll down to see the full
Content Ideas for Instagram August 2021: And how to use them. Read More »
Why does it matter if you make your feed uniquely you? If you’re using Facebook & Instagram to market yourself and your business you need to stand out from all the other people and businesses posting. And particularly you want to stand out from all the other people who do what you do, ie your
How to Make Your Facebook and Instagram Feed Uniquely You Read More »
One of the easiest ways to improve your videos is to use a tripod. It stabilizes the camera so the video isn’t jumping around. You can set up the shot so the background doesn’t distract from the subject. And you can focus on what to say without worrying about holding your arm steady. But what
How to Shoot Video Without a Tripod Read More »
One way to instantly make better quality videos is to have great lighting. But you don’t need to buy expensive lighting equipment to make your videos look good. There are lots of ways to use natural light to get better results. Getting outside on an overcast day makes for great videos. You don’t have harsh
How to Light Your Videos – A Low Cost Guide For Beginners Read More »