Posts about social media marketing including LinkedIn, Facebook, Instagram and other social media sites. I particularly speak about using social media for coaches, consultants, course creators and other heart centered entrepreneurs.
In my last post I talked about having a consistent brand – every experience your customer has with your business must send a consistent message in order for them to trust what you say about your business. Today I’d like to show you how one business is doing this while combining traditional advertising with social […]
Branding Your Business: A Most Interesting Case Study Read More »
If you’re using Facebook to market your small business, you might want to take a look at advertising on Facebook. There are a number of ways to use ads to drive traffic and build awareness on Facebook. When you create an ad event on Facebook, you can easily create an ad to promote the event.
Have you tried advertising with Facebook? Read More »
Post updated August 2015 You may also want to check out Repurpose Your Content and Create a Social Media Bomb or Drive Traffic by Repurposing Your Content It doesn’t matter who you are or what business you are in, marketing can be a time consuming process. For many, the idea of writing a blog, using social media, creating
Seven Ways to Repurpose Your Blog in Other Marketing Tools Read More »
Many people already know they can link their Twitter updates with their Facebook status updates – whenever you post a Tweet on Twitter it also updates your Facebook status. This can be a great time saver – you can update two social media sites for the price of one. But what about your Facebook page?
Link Your Facebook Fan Page to Twitter Read More »
One of the reasons social media has become so pervasive is that we all prefer to do business with people we know, like and trust. We’ve become suspicious of marketing and advertising; too often people don’t deliver what they promise. We can’t afford to spend our money on the unknown. But if I know you,
Your Reputation is Everything on LinkedIn Read More »
When setting up your LinkedIn profile, you have the option of keeping your connection list private or public. Having them set to public doesn’t mean everyone in the world can see them; only your LinkedIn connections can see your other connections. What are the pros and cons of keeping your LinkedIn list public? If you
Using LinkedIn: Should you keep your connections private? Read More »
At midnight eastern June 12th, Facebook opened the doors for people to reserve their usernames as vanity Facebook URLs (I’m www.Facebook.com/AndreaStenberg). There was a fully of activity at midnight and many experts were amazed that Facebook didn’t crash as people rushed to reserve their own names. Meanwhile, many people rushed to reserve vanity URLs for
Facebook Wouldn’t Let You Reserve Your Fan Page Vanity URL? Do it Sunday Read More »
LinkedIn has a much more rigid set of rules regarding adding new people than other social media sites. If you break the rules you are much more likely to get a virtual hand-slap or get your account frozen than on any other site. It’s also not immediately clear how to converse with people you don’t
How to Build Relationships With Your LinkedIn Connections Read More »
Recently I spoke at the Business Women’s Network of the Owen Sound Chamber of Commerce about why every local business needs to be on Twitter. Most of the women present were not using Twitter so I needed to give some concrete examples of how people are using Twitter to promote small businesses to a local
Why Bricks & Mortar Businesses Need to Be On Twitter Read More »
Unlike Twitter or LinkedIn, as I write this post Facebook does not have user friendly or Vanity URLs for members. On Twitter, you can find me at www.Twitter.com/andreastenberg. On Facebook it’s http://www.facebook.com/home.php?ref=home#/profile.php?id=785250004&ref=profile. All this changes at one minute after midnight (your local time) Saturday June 13th. If you’re reading this on Friday June 12th, that’s
Reserve Your Facebook User Name or Vanity URL Read More »