Posts about social media marketing including LinkedIn, Facebook, Instagram and other social media sites. I particularly speak about using social media for coaches, consultants, course creators and other heart centered entrepreneurs.
Many small business owners view social media sites like Facebook, LinkedIn, and Twitter as an exciting new shortcut for marketing their business. They think social media magical solution; if they sign up customers will flock to their website or store front. It’s as if marketing no longer has to be work. Well I hate to […]
The biggest secret for using social media Read More »
If you are using Facebook and have a business, you need to consider creating a fan page for your business. What’s a fan page? Facebook originally created fan pages to allow celebrities and large corporations to connect with more people. After all, your personal profile only allows you to connect to 5,000 people. Stars like
Seven reasons you need a Facebook fan page Read More »
Last week LinkedIn announced it was adding Twitter to the list of applications you can add to your LinkedIn profile. This means you can now have Twitter update your LinkedIn status and vice versa. For someone like me who is a heavy user of both LinkedIn and Twitter, this added functionality is much appreciated. To
LinkedIn and Twitter are finally talking Read More »
When I’m out speaking to business people, just about everyone has heard of Twitter. But in spite of the phenomenal growth Twitter has experienced, the majority of people I meet still haven’t given it a try. The main reason people give is “I just don’t get it. Why does anyone care that I’m having lunch
7 Rules for Marketing with Twitter Read More »
If you are using Facebook as a business networking tool, you’re probably trying to build a broad online network. Many people on Facebook only connect with people they know in the real world. Business people who are using Facebook as a virtual networking meeting however, need to be more of an “open networker” rather than
Why would you “unfriend” someone on Facebook? Read More »
In my last post I talked about having a consistent brand – every experience your customer has with your business must send a consistent message in order for them to trust what you say about your business. Today I’d like to show you how one business is doing this while combining traditional advertising with social
Branding Your Business: A Most Interesting Case Study Read More »
If you’re using Facebook to market your small business, you might want to take a look at advertising on Facebook. There are a number of ways to use ads to drive traffic and build awareness on Facebook. When you create an ad event on Facebook, you can easily create an ad to promote the event.
Have you tried advertising with Facebook? Read More »
Post updated August 2015 You may also want to check out Repurpose Your Content and Create a Social Media Bomb or Drive Traffic by Repurposing Your Content It doesn’t matter who you are or what business you are in, marketing can be a time consuming process. For many, the idea of writing a blog, using social media, creating
Seven Ways to Repurpose Your Blog in Other Marketing Tools Read More »
Many people already know they can link their Twitter updates with their Facebook status updates – whenever you post a Tweet on Twitter it also updates your Facebook status. This can be a great time saver – you can update two social media sites for the price of one. But what about your Facebook page?
Link Your Facebook Fan Page to Twitter Read More »
One of the reasons social media has become so pervasive is that we all prefer to do business with people we know, like and trust. We’ve become suspicious of marketing and advertising; too often people don’t deliver what they promise. We can’t afford to spend our money on the unknown. But if I know you,
Your Reputation is Everything on LinkedIn Read More »