Posts about social media marketing including LinkedIn, Facebook, Instagram and other social media sites. I particularly speak about using social media for coaches, consultants, course creators and other heart centered entrepreneurs.
Of all the social media sites, LinkedIn is probably the least intuitive. Many people find it difficult to figure out how to meeting new people or participate on the site. That’s probably why so many people join, get five connections, then give up. However, if you don’t want to give up, watch this video about […]
Using LinkedIn: Having Conversations in Groups Read More »
Yesterday I wrote about why you need to take your online connections off-line. Today I’ll tell you how. When you met somebody online and you’ve had some sort of an ongoing conversation, someone you think you might have a connection with, approach them about having an off-line conversation. You can send them a private message
How to Have Off-Line Conversations with Your Online Connections Read More »
One of the biggest mistakes people make with social media marketing – Facebook, LinkedIn, Twitter – is they think it means they don’t have to talk to people. They think if they’re posting to Twitter, updating their status on Facebook or posting videos to YouTube that’s it for social media marketing. But making posts without
Social Media Marketing Means Talking To More People Not Less Read More »
If you’re work has a visual component – graphic designers and photographers come to mind – then LinkedIn has probably felt a little cold to you. On a site like Facebook you can easily post your most attractive work and let it speak for you. After all, saying you’re a great photographer is a little
Visual Artists & Multimedia professionals: Promote your portfolio on LinkedIn Read More »
Setting up a LinkedIn group is a great way to encourage discussion and get to know new people. However, groups on LinkedIn have been the last bastion of spammers on the site. Unless you had lots of time to moderate the group, too often people would be posting items that are unabashedly promotional, rather than
Using LinkedIn Groups: Moderating is now easier Read More »
How can you use Twitter to promote your business? This video is a discussion by Wayne Peters and Brad Gosse from the SEO Guys about how to effectively use Twitter for business, even local business. Wayne is a member of my BNI group and I’m happy to share this video with you as Brad raises
Using Twitter for Business Read More »
While getting started on Twitter is fairly easy, there are some advanced strategies that may take new users some time to figure out. One of those is the hashtag (#). Hashtags are used for following conversations on Twitter. Putting a # in front of a word or code allows everyone to see what’s being said
What the heck is a Twitter Hashtag? Read More »
One of the most common questions I get from business people about using Facebook is about how to appear professional while still maintaining personal relationships. I do confess that this can be tricky proposition, but if you plan ahead you can maintain your Facebook profile for both uses. It helps if you make this decision
Using Facebook Privacy Settings To Control Who Sees Your Content Read More »
This past week I was on vacation at the in-laws cottage. My son brought a friend and the two of them spent much of the week listening to music by the Arrogant Worms. They listened so much that every time I woke in the middle of the night I’d have one of their songs running
I’m Boring or How to market yourself without being controversial Read More »
Have you been holding off on creating a LinkedIn profile because you’re not sure it will be of value to you? Here’s my short list of businesses that need to be on LinkedIn and how it benefits them. Even if your business type isn’t listed here, you may get ideas on how to use LinkedIn.
7 Businesses that should use LinkedIn Read More »