Posts about social media marketing including LinkedIn, Facebook, Instagram and other social media sites. I particularly speak about using social media for coaches, consultants, course creators and other heart centered entrepreneurs.
Facebook is great for marketing large brands or for online businesses. But if you have a local business – people actually need to come to you to become a customer – then Facebook isn’t a good marketing too for you. Right? Wrong! Please enjoy the second video in my series 5 Facebook Myths Sabotaging Your Facebook […]
Facebook Myth #2 – Facebook Isn’t Good for Marketing a Local Business Read More »
Pinterest is the one of the hottest social media sites going. In fact, it has almost caught up with Twitter in terms of number of users. For a long time it was almost 90 percent women but today most metrics I’ve seen show the gender split at about 50-50. So what is Pinterest? It’s a
Is Pinterest Right for Your Business? Read More »
When I talk to people about marketing online, I’ve discovered that there are a lot of myths about social media in general, with Facebook taking the lead. I created a series of videos to dispel those myths. The most common myth is: “Facebook is good if your customers are young. My customers are older so
5 Facebook Myths that Sabotage Your Facebook Marketing Myth #1 Facebook is for kids Read More »
Yesterday I was a guest on Power Talk radio show with host Linda Ballesteros. We chatted about marketing on Facebook and some tips for optimizing your LinkedIn profile. Here’s the replay. I hope you enjoy it. Listen to internet radio with Tough Talk Radio Network on Blog Talk Radio
Facebook & LinkedIn chat with Linda Ballesteros Read More »
Blogging and article writing are wonderful marketing tools, particularly for people who are selling their expertise and not a product. It’s a great way to showcase your knowledge. They are also fabulous for SEO (search engine optimization). If you’re blogging regularly, you have new content for Google to index. By automating sharing your posts with
Blog Marketing – 7 Tips to Overcome Writer’s Block Read More »
Once I finally figured out how to make LinkedIn work for me, it’s often been the most valuable social networking site for me. I use it for locating suppliers, getting advice, building partnerships and alliances and yes, getting new business. In order to get the most out of LinkedIn, you need to ensure your profile
Using LinkedIn: why you need to complete your profile Read More »
For many people, building a following on your Facebook business page can be a challenge. In the early days of pages it was easy to get people onto your page; because it was as new, pages were a curiosity. But now you need to really work at it. To help you out, I’m hosting a
Grow your Facebook Page Following with “Facebook Friday” Read More »
We’ve all heard the horror stories – kids posting photos on Facebook of themselves drinking, doing drugs and just plain stupid stuff. Then these photos come back to haunt them when they’re looking for work. Now let’s face it, for middle aged business owners, a night of heavy drinking is a second glass of wine
Are You Making this Mistake With Your Facebook Page? Read More »
If you have a Facebook page (or a personal profile) Facebook has added a feature that I think you’re going to like. You now have the ability to schedule your posts without using an outside service like Hootsuite or Tweetdeck. Begin typing your status update and a clock icon will appear in the bottom left of
How to Schedule Your Facebook Updates Read More »
Google Plus is rapidly becoming more important for your business. It is becoming closely tied to how Google finds and displays search engines results. People who are logged into their Google Account (gmail, YouTube or other Google service) will have their search results influenced by who they are connected to on social media in general and
Get your business on Google Plus! Read More »