If you’re using LinkedIn you know it’s a great social networking site for business professionals. You can network, look up potential business partners, search for suppliers, do research and get found by prospects. What you may not know is your LinkedIn profile is public and searched by search engines link Google. There are several things […]
How to Optimize Your LinkedIn Profile for SEO Read More »
Of all the social media sites, LinkedIn is probably the least intuitive. Many people find it difficult to figure out how to meeting new people or participate on the site. That’s probably why so many people join, get five connections, then give up. However, if you don’t want to give up, watch this video about
Using LinkedIn: Having Conversations in Groups Read More »
Yesterday I wrote about why you need to take your online connections off-line. Today I’ll tell you how. When you met somebody online and you’ve had some sort of an ongoing conversation, someone you think you might have a connection with, approach them about having an off-line conversation. You can send them a private message
How to Have Off-Line Conversations with Your Online Connections Read More »
One of the biggest mistakes people make with social media marketing – Facebook, LinkedIn, Twitter – is they think it means they don’t have to talk to people. They think if they’re posting to Twitter, updating their status on Facebook or posting videos to YouTube that’s it for social media marketing. But making posts without
Social Media Marketing Means Talking To More People Not Less Read More »
If you’re work has a visual component – graphic designers and photographers come to mind – then LinkedIn has probably felt a little cold to you. On a site like Facebook you can easily post your most attractive work and let it speak for you. After all, saying you’re a great photographer is a little
Visual Artists & Multimedia professionals: Promote your portfolio on LinkedIn Read More »
Setting up a LinkedIn group is a great way to encourage discussion and get to know new people. However, groups on LinkedIn have been the last bastion of spammers on the site. Unless you had lots of time to moderate the group, too often people would be posting items that are unabashedly promotional, rather than
Using LinkedIn Groups: Moderating is now easier Read More »
Have you been holding off on creating a LinkedIn profile because you’re not sure it will be of value to you? Here’s my short list of businesses that need to be on LinkedIn and how it benefits them. Even if your business type isn’t listed here, you may get ideas on how to use LinkedIn.
7 Businesses that should use LinkedIn Read More »
I hate it when software or online tools change. Even minor tweaks mean I have to learn something new. And sometimes it seems like they’ve made changes just for the sake of making changes. Can you say Microsoft Office? However, I must admit I like the changes made to the inbox for your LinkedIn account.
Using LinkedIn: The new inbox Read More »
Normally whenever a piece of software or a social media site makes major changes it pisses me off. It means I have to devote time to the learning curve – how do the changes work and what buttons do I need to press in order to do what I used to be able to do
Using LinkedIn: Learn about changes to LinkedIn Groups Read More »
Sometimes I feel like I’m living a slightly schizophrenic life. As a marketing consultant specializing in social media, I spend a large chuck of my life immersed in the online World. I’m connecting with other online experts, and using each of the tools. I’m looking at how other businesses are marketing themselves online. I’m online
Are Large Corporations Beating Small Business At Social Media? Read More »