The great Zig Ziglar said: “People often say that motivation doesn’t last. Well, neither does bathing – that’s why we recommend it daily.” The same is true of your marketing. You wouldn’t attend one networking meeting and say, “There, I completed networking.” But if you acknowledge that your marketing activities take time to bear fruit, how do […]
What’s Possible When Coaches Use Video Marketing Read More »
Getting Personal (Not Private) Tired of being the best kept secret in your industry? Learn what to say on Live Videos on Facebook, Instagram, YouTube or LinkedIn to gain visibility as well as build the know, like & trust factor with your audience. Video has become a major driver of visibility online. The algorithms are
What to Say on Live Videos: Part 1 Read More »
Instagram Reels are fun to watch, easy to create and gets tons of reach, views and engagement. But they’re not just for fun and games. You can and should be using Instagram Reels to grow your business. When creating Instagram Reels to promote your business you need to really stay on brand if you want
How to Use Instagram Reels to Grow Your Business Read More »
If your reach and engagement on Instagram (or Facebook, LinkedIn or any social network) is down, it’s not the algorithm. Actually, the algorithm is your friend.
The Instagram Algorithm Hates Me … Or Does It? Read More »
Coming up with content ideas for Instagram, Facebook (or whatever social media platform you use) can sometimes be challenging. You’re busy running your business then suddenly you need to be creative for your social media too. I created a list of fun made-up holidays in August to inspire you (scroll down to see the full
Content Ideas for Instagram August 2021: And how to use them. Read More »
Why does it matter if you make your feed uniquely you? If you’re using Facebook & Instagram to market yourself and your business you need to stand out from all the other people and businesses posting. And particularly you want to stand out from all the other people who do what you do, ie your
How to Make Your Facebook and Instagram Feed Uniquely You Read More »
One of the easiest ways to improve your videos is to use a tripod. It stabilizes the camera so the video isn’t jumping around. You can set up the shot so the background doesn’t distract from the subject. And you can focus on what to say without worrying about holding your arm steady. But what
How to Shoot Video Without a Tripod Read More »
What are hashtags? They started on Twitter and have spread to just about every social network. But it’s on Instagram where hashtags are most important. Baseball fan? Search #bluejays to find posts about my beloved Toronto Blue Jays. Love knitting? Search #knittingmom or #knittingpatterns. On Instagram hashtags are searchable. People search hashtags to find posts
What Are Hashtags and Why Are They Important On Instagram? Read More »
We are at a unique point in time when it comes to video marketing. While YouTube has been around for years and there are businesses and brands who dominate that platform, if you jump onto video for Facebook, Instagram, LinkedIn or other platforms you still have a chance to be part of the bleeding edge
7 Reasons to Start Video Marketing Today Read More »
Should your small business be on Instagram? I know you can’t be on every social platform. You have to actually find time to run your business. In fact I always tell clients it’s better to get really good at one or two social platforms than to dabble in many. That said, I think that most
7 Reasons Why Your Small Business Should Be On Instagram Read More »