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Branding Your Business: A Most Interesting Case Study

In my last post I talked about having a consistent brand – every experience your customer has with your business must send a consistent message in order for them to trust what you say about your business. Today I’d like to show you how one business is doing this while combining traditional advertising with social […]

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Facebook Wouldn’t Let You Reserve Your Fan Page Vanity URL? Do it Sunday

At midnight eastern June 12th, Facebook opened the doors for people to reserve their usernames as vanity Facebook URLs (I’m www.Facebook.com/AndreaStenberg). There was a fully of activity at midnight and many experts were amazed that Facebook didn’t crash as people rushed to reserve their own names. Meanwhile, many people rushed to reserve vanity URLs for

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Banned From Facebook? Part 3 – Other Things You Should Know

In the previous two blog posts I wrote about Facebook’s unwritten rules which, if broken, can get you banned from Facebook. In today’s post I’m wrapping up this series with some additional thoughts on the subject. Getting Banned Isn’t the Only Issue If you follow ethical networking strategies on Facebook and focus on quality rather

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What Would Happen If You Lost Your Social Media Followers?

One Tuesday last spring, Twitter users logged into their accounts to discover all their followers were gone. So were the people they were following. Instead of being part of one big Twitter party, everyone was alone in the virtual Twitterverse. What happened? Twitter’s server crashed and deleted everyone’s followers. For Twitter addicts this was a

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Facebook, LinkedIn or Twitter: Which Social Media Site is For You?

Updated May 2017 If you’re new to social media marketing and trying to figure out where to start, it can be a daunting task. There are so many different sites; where do you go first? Even if there is a social media site devoted specifically to your industry or teeming with your target market, I

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Have a problem? Use Social Media to Solve It

One of the hardest things about being an entrepreneur is not having someone to bounce ideas off of. You don’t have anyone in the next cubicle to ask “hey, how do you do …” However, if you’ve built a good social media network, you can have the next best thing. I’m currently organizing a course

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