I don’t care if you’re a coach, consultant, massage therapist or a toy store owner you need a blog as part of your online marketing strategy. First of all your blog is the one piece of real estate on the web that you own. You don’t own Facebook, LinkedIn, Instagram or any of the other […]
Why Your Blog Should Be The Foundation for Your Online Marketing Strategy Read More »
When marketing online you need to create amazing images to go along with your posts – eye catching, thumb-stopping visuals to make people want to stop, look and share. You can’t just type a message and hit share any more. Why Use Images? Eye-tracking studies show internet readers pay more attention to information-carrying images than
Create Amazing Images for Your Social Media Posting Read More »
When I talk to clients about blogging the most common question I get is “what would I write about?” It’s actually not as hard as you might think. Once you get started, I’ll bet you can easily come up with dozens of ideas. To decide what topics to write about first you need to remember
What to Write About On Your Business Blog Read More »
As a small business owner you are busy. When you engage in any type of marketing activity you want to know that you’re going to get results. And the end result needs to be more sales. So why should you be blogging? Before I answer that I should probably answer a more basic question, what
4 Reasons You Need a Business Blog Read More »
Having a business blog is a great marketing tool. It gives prospects a chance to check you out before having to take any further action. It’s great for search engine optimization – if you create good blog post titles you’re more likely to show up in search. However, even if you create the best blog
7 Things To Do Immediately After Publishing A Blog Post Read More »
If you’ve been blogging for a while you probably have posts you made when you weren’t thinking about how it would look when shared on Pinterest. And while you don’t want to go back and update the images on all your blog posts, the most popular ones – the ones still getting traffic – should
How to Get Traffic to Your Older Blog Posts from Pinterest Read More »
This morning I sat down to write a new blog post. Wrote the entire thing and was getting ready to post it to my blog when I noticed from my admin panel a similarly titled blog post. Deciding I better check, I discovered a large portion of that post was telling the same story I
How to Be Original in Your Content Marketing Read More »
There are so many social media sites it’s hard for the average person to know which one is right for their business. Really, it comes down to your goals – what are you hoping to achieve with your social media marketing. The chart below gives you an overview of what benefits you can have from
Which Social Media Site is Right for You? Read More »
Blogging and article writing are wonderful marketing tools, particularly for people who are selling their expertise and not a product. It’s a great way to showcase your knowledge. They are also fabulous for SEO (search engine optimization). If you’re blogging regularly, you have new content for Google to index. By automating sharing your posts with
Blog Marketing – 7 Tips to Overcome Writer’s Block Read More »
If you have a WordPress blog, you know that plug-ins add functions to your site that really allow you to customize the blog to what you want it to do. Here are some of my favourite plug-ins. Google Analytics Dashboard WordPress Widget lets you see your Google Analytics at a glance from your WordPress Dashboard.
My 5 Favourite WordPress Plug-ins Read More »