SEO – Search Engine Optimization
When it comes to marketing your business, there’s no better way than turning up in the top search results on Google. Since more and more people are using search engines rather than the phone book to locate business (even local businesses) you’d better make sure people can find you. To get found, you need a […]
Using Google to Market Your Business Part 4: Google Keyword tool Read More »
YouTube is now owned by Google so this is yet another way to use Google as a marketing vehicle. With over 100 million U.S. viewers of YouTube (never mind the rest of the world) as of January 2009, clearly YouTube is a way to reach a large number of people. Why should you add YouTube
Using Google to Market Your Business Part 3: YouTube Read More »
I have to confess that I’ve been dragging my feet about using Google Analytics. Everyone was telling me how important it was but it just didn’t seem like a priority. My web hosting gives me fairly good stats on traffic, keywords people were using and the countries visitors are from. What more could Google Analytics
Using Google to Market Your Business Part 2: Google Analytics Read More »
According to Search Engine Optimization expert Gem Webb, Google had added geography to its search algorithms. What does that mean? If you’re searching for a company that makes widgets, Google will try to include companies that are close to your location, even if you don’t include a geographic term in your search. For small business,
Search Engine Optimization: Increase Your Chance of Getting Found Locally Read More »
Whether you are just starting your business or launching a new product with it’s own url, choosing a domain name can be a scary proposition. Your url will be with you for a long time, so you want to get it right. On the other hand, domain names are cheap. For as little as $10
Keys to Choosing a Good Domain Name Read More »
If you’re wondering how your website or blog stacks up against the competition when it comes to SEO, it’s time to stop wondering. Website Grader is a free tool that gives you a very comprehensive analysis of your website. I learned about this tool from Boris Mahovac – Email Marketing Coach who left the link
Use Website Grader to Check Your SEO Read More »
Yesterday while I was talking with head of SEO for Yahoo! Canada Darryl Peddle, he stressed how important links are to the search engine ranking of your site. The more links there are coming into your site, the higher you get ranked. But how do you get those incoming links? It’s actually not that hard.
How to Improve SEO by Getting Links Read More »
When deciding whether you should take the time to learn Search Engine Optimization (SEO) you may want to know a few statistics. According to the NPD Group, 92% of online consumers use search engines to shop and/or purchase online. When using search engines like Google, users are 20x more likely to click on search listings
Free Search Engine Optimization Course Read More »
Yesterday I spend an amazing day at Hick Tech – a technology conference here in Owen Sound. Starting at 7:30 am and finishing at 6:30 pm, I was exhausted by the end of the day. But I learned a ton, particularly in the workshop on SEO by Yahoo! Canada’s Darryl Peddle.Darryl made SEO sound simple.
Five Reasons to Learn About SEO and Use it On Your Site Read More »