SEO – Search Engine Optimization
I don’t care if you’re a coach, consultant, massage therapist or a toy store owner you need a blog as part of your online marketing strategy. First of all your blog is the one piece of real estate on the web that you own. You don’t own Facebook, LinkedIn, Instagram or any of the other […]
Why Your Blog Should Be The Foundation for Your Online Marketing Strategy Read More »
Still on the fence about Pinterest as a business tool? This strategy from Joan Stewart, aka the Publicity Hound, is simple and frankly brilliant. Her Pinterest board 50 Free Publicity Tips includes simple graphics, each with a tip for publicity. All the pins are the same, with only the number and tip changing, so there’s
Pinterest Tips: How to Rank on Google While Pinning Non-visual Topics Read More »
As I’ve said before, Pinterest is a great tool for driving traffic to your website. It’s already the second best referral source from social media for my site, only below Facebook. And I truly believe if I put more effort into my Pinterest marketing the results would be even better. That’s why I was pleased
Pinterest Tips: Simple Pinterest SEO Read More »
SEO (Search Engine Optimization) is often misunderstood by small business owners, mainly because it’s pretty complicated. While I don’t pretend to be anything like an expert on the subject, I’ll give you a few basics here. What is SEO? It refers to things you do with your website to make it more likely to turn
Search Engine Optimization or how to get your website found on Google Read More »
Google Plus is rapidly becoming more important for your business. It is becoming closely tied to how Google finds and displays search engines results. People who are logged into their Google Account (gmail, YouTube or other Google service) will have their search results influenced by who they are connected to on social media in general and
Get your business on Google Plus! Read More »
Google Analytics is an essential tool for marketing and promoting online. Once it’s installed on your site, it tracks who visits your site, what pages they go to, and where they come from and what page made them leave. You can use this tool to make decisions about your marketing and about your business. For
How to Add Google Analytics to your WordPress Blog Read More »
Google has many – many – free services. One of them is to create a public profile using your Google account. It’s really designed for personal, not business use. Google’s blog post claims they’re working on ways for businesses to have a profile. However, you can and probably should create your profile on Google. Just
Do you have your Google Profile? Read More »
If you’re using LinkedIn you know it’s a great social networking site for business professionals. You can network, look up potential business partners, search for suppliers, do research and get found by prospects. What you may not know is your LinkedIn profile is public and searched by search engines link Google. There are several things
How to Optimize Your LinkedIn Profile for SEO Read More »
Here’s a nice short video from personal branding expert Lethia Owens about how to claim your Google profile. This is helpful if people are likely to search for you by name and there are others in the world who share your name. When you’re online for business, you can’t be in too many places. When
Have you claimed your Google Profile? Read More »
A very important, and often overlooked, task for any small business owner is to monitor your analytics. Where is your website traffic coming from, where are they landing on your site, when are they leaving. Particularly if you have a blog, it is important to notice what blog posts attract the most attention and which
Integrating Google Analytics Metrics With Your WordPress Blog Read More »