Decision fatigue: do you have it?
How can you reduce decision fatigue when running a business?
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Planning
Planning and Goal Setting for your small business
Create Your Marketing Plan Part 2
To create a 12 month plan, first look at your year by month. Take a piece of paper and divide it into 12 blocks – one for each month. Block out specific programs, services or sales you will be offering and need to promote. For example a coach may be launching a new coaching program
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Make 2013 Your Best Year Ever: Create Your Marketing Plan Part 1
At this time of year, many of my customers are too busy just trying to survive until New Year’s to worry about marketing their business. I suspect this is true for many professionals who provide a service to other businesses. If you find your business is slowing down or even drying up for the next
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S#*t Happens or How to Stay on Track Even When Things Go Horribly Wrong
I have a confession. While I can be kind and supportive to others, when it comes to myself, I’m a bitch. I expect too much and when I don’t meet my outlandish expectations I beat myself up. If you had a boss treat you the way I treat myself, you’d quit. I’ve had a bad
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How do you know if your business is succeeding?
I’d venture to guess that many if not most small businesses are not up-to-date with their bookkeeping. I know I’m prone to falling behind. If your books are behind, using your bookkeeping to monitor day-to-day activities or to make decisions doesn’t always work. Your data may be a month to a year old. Instead, we
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Why I Need A Written Marketing Plan
One of the advantages of being a solopreneur or small business is you can change direction faster than a large corporation; there are no committees or layers of management to consult. It’s just you making a decision. However, too many small business owners get used to flying by the seat of their pants when it
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Monitor your goals for Q2 of 2012
Wow! It’s April already and I’m sitting here wondering where the first quarter of the year went. Only 9 months left to hit my goals for the year. I find that the beginning of each quarter is a good time to pause for a moment and look at your goals and results so far this
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Simple Marketing Solutions to Lessen the Pain – Part 1
Marketing is not always something small business owners embrace. For many it’s a necessary evil … like a root canal. You know you need to do it but you don’t have to like it. There are a number of misconceptions people have about marketing that makes it hard for them to get results. In the
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Are you measuring your business success?
This morning I filled in for a friend at his BNI meeting (Business Networking International) and the “Education Nugget” was about measuring. The point is, you don’t know how you’re doing, nor can you improve, until you can measure it. And you can’t make smart decisions about your business unless you measure what you’re doing.
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Achieve your goals in the last half of 2011
Depending on whether you’re an optimist or a pessimist, the year is half over or there’s half left. Either way, there is still time to achieve great things in 2011. Step 1. Know where you are now You can’t achieve anything until you know where you are now so pull up some stats. Print out
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