Business networking, networking meetings, online networking
If you are using Facebook as a business networking tool, you’re probably trying to build a broad online network. Many people on Facebook only connect with people they know in the real world. Business people who are using Facebook as a virtual networking meeting however, need to be more of an “open networker” rather than […]
Why would you “unfriend” someone on Facebook? Read More »
One of the reasons social media has become so pervasive is that we all prefer to do business with people we know, like and trust. We’ve become suspicious of marketing and advertising; too often people don’t deliver what they promise. We can’t afford to spend our money on the unknown. But if I know you,
Your Reputation is Everything on LinkedIn Read More »
When setting up your LinkedIn profile, you have the option of keeping your connection list private or public. Having them set to public doesn’t mean everyone in the world can see them; only your LinkedIn connections can see your other connections. What are the pros and cons of keeping your LinkedIn list public? If you
Using LinkedIn: Should you keep your connections private? Read More »
LinkedIn has a much more rigid set of rules regarding adding new people than other social media sites. If you break the rules you are much more likely to get a virtual hand-slap or get your account frozen than on any other site. It’s also not immediately clear how to converse with people you don’t
How to Build Relationships With Your LinkedIn Connections Read More »
At some point in your business career, you will likely end up at a networking meeting. For many businesses, networking is a key marketing strategy. It becomes their main source of new business. But for too many entrepreneurs, attending networking meetings never really pays off. They attend regularly, talk to people, but never see any
Networking Meetings – 7 Tips to Get Great Results Read More »
The hottest thing in Twitter seems to be sending automated DMs to new Twitter followers. A DM is a direct message sent via Twitter which can only be seen by the receiver and sender, not by the entire Twitterverse. How do they do this? By using a service like TweetLater to automatically follow anyone who
Should You Send an Automated DM to New Twitter Followers? Read More »
This past weekend I attended my first Podcamp Toronto. Billed as an “unconference”, Podcamps are an international phenomenon. They are centered around podcasting and other social media tools. The idea is to break the mould of formal conferences. Anyone who wants to speak at a Podcamp can. Admission is usually free, with sponsors covering the
Podcamp is about People Read More »
If you are planning to use social media as a marketing tool you need to keep two goals front and centre to guide all your actions. Goal One: Connect with people, don’t just collect names First you need to remember the social in social media. And you need to keep in mind social media sites
You Have Two Goals with Social Media Marketing Read More »
When you think of networking you probably imagine trying to meet with potential customers, networking to increase sales. But networking with colleagues/competitors is just as productive. Just this week I fired off an email to a colleague complaining about the service I planned to use to set up my affiliate program … it wasn’t going
Networking with Colleagues Saves Time, Money and Opens Doors Read More »
Those who haven’t tried the micro-blogging tool Twitter – and even some who have – wonder how it can be useful. If you’re Tweeting 140 characters into the ether, how does that help you build relationships? It took me a while to figure it out, but now that I know the secret, I’ve found Twitter
How to Use Twitter to Build Business Relationships Read More »