Marketing Basics

Marketing Basics to promote and market your small business

The Valentine’s Edition of The Blogging Boomers Carnival

Happy Valentine’s Day from the Baby Boomer Entrepreneur. If you’re not the lovey dovey type, check out these top Valentine one-liners from Mashable. They’re hilarious. And of course, please head on over to Contemporary Retirement Coaching for this week’s edition of the Blogging Boomers Carnival – the longest running blog carnival by and for baby […]

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A Sustainable Identity: 5 Tips on How to Brand Yourself Green

This post is written by guest blogger Brendan Cruickshank. And while he has written about how to find green jobs, his advice works equally well for business owners and freelancers who want to find green clients. In an information age, one critical factor stands out – the likelihood that potential employers will investigate you anonymously is

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Marketing Is Not a Task, It’s a Way of Doing Business

Recently I was reading Unmarketing by Scott Stratton. In the introduction he says: Marketing is not a task. Marketing is not a department. Marketing is not a job. Marketing happens every time you engage (or not) with your past, present, and potential customers. Just like branding is not your logo, marketing is not something you

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