Marketing Basics to promote and market your small business
You wake up in the morning and turn on the radio, check your Facebook page, then read the newspaper. Once you’re at work you delete some spam, do a few dozen Google searches and check your Twitter. Later you head out to meet a client and pass store windows and billboards. At the end of […]
Using the Marketing Rule of Seven Read More »
The word authenticity is often and bandied talking about marketing and branding. But far too often people are left wondering what exactly this means as it relates to their social media marketing. For me defining authenticity takes me back to the idea that all marketing is about getting people to know, like and trust you.
What Does it Mean to be “Authentic” in Your Marketing? Read More »
There are so many social media sites it’s hard for the average person to know which one is right for their business. Really, it comes down to your goals – what are you hoping to achieve with your social media marketing. The chart below gives you an overview of what benefits you can have from
Which Social Media Site is Right for You? Read More »
Content marketing is an important tool for promotion and getting people to know, like and trust you enough to become a customer. But it takes time. And not everyone reads blog posts. That’s why you need to repurpose your content. Reuse your great idea in several media formats to reach the most people. Would you
Infographic: Drive Traffic by Repurposing Your Content Read More »
Having a professional LinkedIn profile can really enhance your image or brand. It establishes your authority, makes you look more professional and can make even the smallest business look like it can compete with bigger companies. This slide show, created by LinkedIn, talks about your profile, your company page and how to engage on LinkedIn.
How to Amplify Your Brand on LinkedIn Read More »
As a marketing professional I am immersed with marketing – particularly online marketing. And sometimes it’s easy to forget that just because I’m heavily involved in marketing, other business owners are not. That’s why I shouldn’t have been surprised by a study by RBC that shows only 46 percent of Canadian small businesses have a
Do you need a website for your business? Read More »
When people are making a purchase, part of the decision process is looking the salesperson in the eye and deciding how well they trust this person. That is part of the reason why online sales is a little harder. It’s also why social media is so effective as a marketing tool. It gives your online
Is your social media profile photo helping your image? Read More »
Images are becoming increasingly important for online marketing. On social media, content that includes interesting and attractive images gets 94% more views than content without images. And with sites like Pinterest and Slideshare popping up, images are king. But there’s more. When people are searching on Google, 37% say they are more likely to click
The Importance of Images in Your Marketing Read More »
How can you get the most out of your marketing efforts? Create a social media bomb. Read this article to discover what this means.
Repurpose your content and create a Social media bomb Read More »
What do you need to know to stand out from the crowd? Your personal brand.
What is your brand? Read More »