Marketing Basics to promote and market your small business
Getting your business mentioned in the media without paying for it is hitting the jackpot. A mention of your business in a news report can attract attention and give you more credibility. When sending a press release, remember to think like a journalist. They don’t care about promoting your business – they just want a […]
It’s a commonly quoted statistic that more people fear public speaking than death. Now, I suspect that if you put a gun to their heads, the majority of these people would find a way to talk. But it proves a point – speaking in public is a scary proposition. However, if you can overcome this
Blogs are everywhere; you can find millions on the web – from a teen’s online diary, to women chronicling struggles with infertility, to computer geeks talking about the latest techno toy. But can a blog be used as a marketing tool? Until recently I was unconvinced. I saw blogs as a self-publishing medium for kids
Remember “the rule of seven” from Part 5? It says a prospect needs to see your marketing message seven times before becoming a customer. What it’s really saying is you need to build trust before you can make the sales pitch. A great way to build trust is by offering a free report or white
One of the best ways to promote your business, build long-term customers – as well as keep your existing ones – is by producing a top-quality newsletter. Why do you need a newsletter? Because of the “Rule of Seven.” This marketing adage states that on average, a prospect needs to see or hear your marketing
Unlike younger generations, Baby Boomers clearly remember rotary phones, our first calculator (remember how big it was) and a time when computers were science fiction. Our first computer couldn’t do more than simple word processing and even simpler games. It probably was a Commadore 64 or a TRS-80. If you weren’t born with a cell
Ten Ways to Market Your Business For Under $100 – Part 4 – Effective Online Networking Read More »
Yesterday I wrote about using the Three Foot Rule and Elevator Speech. Today I’ll be talking about taking the elevator speech out for a spin at a networking meeting. Networking is a way of marketing your business through social networks – groups of like-minded business people, or people in the same industry. Formal networking meetings
Ten Ways to Market Your Business For Under $100 – Part 3 – Networking Read More »
The three foot rule is simple. You tell everyone who gets within three feet of you about your business, products or services. This doesn’t just apply to networking meetings and business functions. Try it at the gym, in line at the grocery store, picking up your kids from swimming lessons. Why? Because when you’re out
Ten Ways to Market Your Business For Under $100 – Part 2 – The Three Foot Rule Read More »
Marketing is a numbers game. No matter how closely you target your ideal client, a large number of the people you hit with your marketing won’t buy right now. They don’t need your service or just don’t want it from you. It’s nothing personal – just a fact of life when you’re in business. To
Ten Ways to Market Your Business For Under $100 – Part 1 Read More »
Welcome to The Baby Boomer Entrepreneur — your home on the net for information and resources to keep you up to speed on building a business in the 21st Century. Did you know it’s the American Wild West all over again with one in four new businesses started by someone over 50? This phenomenon is