Marketing Basics to promote and market your small business
If the main purpose of your blog or website is to increase sales then you should make it easy for people to contact you. Are you?Too many people hide their contact information on their site. If a prospect has to search for a way to reach you, they may just move on to someone else. […]
Can people contact you easily? Read More »
Last night I interviewed blogging expert Yaro Starak about blogging for business as part of my Build Your Business Teleseminar Series. I asked him what makes a blog different from a regular website. Blogs are more interactive than a static website The interactivity of a blog is one of the most important differences between a
What Makes a Blog a More Powerful Marketing Tool than a Website Read More »
Yogi Berra said, “If you don’t know where you’re going, you’ll end up somewhere else.” Too many people end up somewhere else with their marketing because they don’t have concrete goals for their marketing campaigns. But you already know your goal – increase sales. Isn’t that enough? No. You need to be more specific. Are
When It Comes To Your Marketing, Do You Know Where You’re Going? Read More »
If a complete stranger where to look at all your marketing materials – your website, brochure, business cards, advertisements – would they be able to tell at a glance – without looking at the name – that they were from the same business? If the answer is no, you have a problem. What is the
Are you making this fundamental mistake with your advertising? Read More »
This will probably show my age – but then again I am blogging on the Baby Boomer Entrepreneur 😉 – but I really didn’t have an interest in Facebook until very recently.I didn’t even join until a year ago. I have some childhood friends who live far enough away that I only see them once
Can Baby Boomers Use Facebook for Marketing Their Small Business? Read More »
Sunday I ran into a colleague at a social event. She was still waiting for an email I had sent the week before. Monday morning I checked her email address and resent it. Tuesday she emailed me saying she still hadn’t received my message. I checked the address on her email – yes, it was
Is Your Spam Filter Costing You Business? Read More »
Yesterday I explained what a podcast is. So how do you use a podcast as a small business marketing tool? Here are some suggestions: Offer news, updates and insights about your industry. Try interviewing industry experts, particularly ones not from your company. Explain how new technology will impact your customers. Warn them of legislative changes.
What is a Podcast and Why Not Knowing Can Hurt Your Business – Part 2 Read More »
While those under 40 tend to embrace podcasting whole heartedly, that’s not necessarily true of the baby boomer crowd. In fact, if an informal poll of people I meet at networking events is at all accurate, the majority of baby boomers haven’t ventured into the world of podcasting at all – in fact, most have
What is a Podcast and Why Not Knowing Can Hurt Your Business – Part 1 Read More »
Networking can be an endless source of business – if you do it right. It introduces you to new people, builds relationships, and leads you to new business you couldn’t get on your own. But many people find networking doesn’t get results. They go to the meetings and enjoy them because they’ve made some friends,
What Type of Networker Are You? Read More »
A great way to grow your business is through volunteering. I can hear you asking, “How is volunteering a marketing activity?” It’s not – entirely. Volunteering is about helping the community, giving something back and feeding your soul. However, it also gives you a chance to meet new people, people outside your current circle. We