Marketing Basics to promote and market your small business
The other day I was getting ready to send some marketing information to a potential client. Included was a link to my other website (www.stenbergwrites.com). Since I use this site primarily as an online portfolio for potential writing and marketing clients, it doesn’t change often. Weeks may go by between times I visit this site. […]
Is your website still live? Read More »
Yesterday morning I was sitting in my home office after getting my son off to the bus. My cat, Nemo, was rolling around in front of the computer while I checked my email (he likes a morning cuddle before he gets down to some serious napping for the day). I read my email, read some
Having Trouble Creating Content For Your Blog or Newsletter? Change the scenery Read More »
I’ve been listening to Michael Gerber’s book Awakening the Entrepreneur Within. I don’t usually listen to books on my MP3 player, but I’m really glad I did with this one. Gerber – who is reading his book – is really passionate about the subject of small business and this passion really comes through in the
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Yesterday a colleague and I were talking about our favourite marketing gurus. I mentioned a couple of online people who are rock stars in their niche; they have huge lists, produce great products and make LOTS of money – in at least one case well over a million dollars annually. My colleague had never heard
You can succeed: even if “no one” has heard of you Read More »
In the movie Field of Dreams the ghostly voice told Ray “If you build it they will come.” But that’s not necessarily true of your website. Once you build it, it takes work to get them to come. 1. Include your web address in all printed marketing materials. It may seem simple but you’d be
Seven ways to get more traffic to your website without using SEO Read More »
“Good is the enemy of great.” Jim Collins, business consultant, author, and lecturer on the subject of company sustainability and growth and author of Good to Great: Why Some Companies Make the Leap … And Others Don’t. I ran across this quote the other day and I haven’t been able to get it out of
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If you’re looking for an innovative and inexpensive way to promote a local event, you can do no better than a tip I received from Philip Watkin, a graphic designer from Ireland. His suggestion is to put your message on yellow Post-it notes and stick them up in places your target audience is likely to
A cheap – and simple – promotion tip Read More »
Yesterday I spend an amazing day at Hick Tech – a technology conference here in Owen Sound. Starting at 7:30 am and finishing at 6:30 pm, I was exhausted by the end of the day. But I learned a ton, particularly in the workshop on SEO by Yahoo! Canada’s Darryl Peddle.Darryl made SEO sound simple.
Five Reasons to Learn About SEO and Use it On Your Site Read More »
Many entrepreneurs are afraid of declaring a niche. They are afraid if they specialize too much – if at all – they’ll lose business. After all, a niche means focusing on a smaller segment of the entire market. They want to be able to draw from a bigger pool of potential customers. The problem with
Are You Suffering From Niche-phobia? Read More »
If the main purpose of your blog or website is to increase sales then you should make it easy for people to contact you. Are you?Too many people hide their contact information on their site. If a prospect has to search for a way to reach you, they may just move on to someone else.
Can people contact you easily? Read More »