Marketing Basics to promote and market your small business
The Rule of Seven is an old marketing adage. It says that a prospect needs to see or hear your marketing message at least seven times before they take action and buy from you. Now the number seven isn’t cast in stone. The truth of the Rule of Seven is you can’t just engage in […]
What is the Rule of Seven? And how will it improve your marketing? Read More »
When you are having a sales conversation with a potential customer it’s not unusual for them to have “objections” – questions about whether your product or service is right for them. For many people who are new to the idea of selling, objections can seem like the end of the sales process. However, if you
Overcoming Objections With Your Marketing Read More »
Would you like your bio to go from flat and boring to enticing and exciting? Today I want to talk about your bio. Whether it’s your LinkedIn profile, the “About” section on your Facebook page, the “About” section on your website or maybe it’s the intro when you speak at the local group, if you’re
How to Create A Better Bio Read More »
When you spring clean your house you are getting into corners you may have missed and doing tasks you may only do once or twice a year. No one really likes spring cleaning, but it’s a necessary evil. Same is true of your social media. You need to clean things up, ensure your profiles
It’s Time For Your Social Media Spring Cleaning Read More »
I often say we entrepreneurs are control freaks … that’s partially why we became entrepreneurs in the first place. However, if we want to really grow our business we need to learn to delegate. And if you’re a solopreneur like I am, that means outsourcing. What should you be outsourcing? Anything that isn’t revenue generating.
Affordable Outsourcing for Entrepreneurs Read More »
Mark Satterfield says, “Businesses don’t fail because of poor products or services. They fail because of a shortage of customers. And that occurs because they lack a consistent marketing strategy.” I agree. I see tons of entrepreneurs who are extremely talented, smart offer fabulous products or services and yet they’re struggling because marketing is hard
Create a Marketing Plan in One Week Read More »
We all love quotes. They’re easy to share and help us remember key concepts. There are some “gurus” who are quoted frequently. Check your Facebook or Pinterest feeds and you’ll see some of the same people over and over again. In today’s post I decided to share some marketing and social media advice from some really
The Best Social Media and Marketing Quotes Read More »
When LinkedIn first launched your profile was pretty flat … the only image was your thumbnail photo. But LinkedIn has kept up with the times by adding more visuals to the site and to your profile. It no longer has to be just an online resume. Marketing is about getting people to know, like and trust
Showcase Your Talent on Your LinkedIn Profile Read More »
How can you tell if there’s a problem with your website? I’m not talking technical stuff here, but a problem in how visitors perceive your site? The answer is bounce rate. Bounce rate is the Google Analytics stat that tells you how many people came to your website and left immediately. Avinash Kaushik, Google’s Analytics
Does Your Website Suck? This Statistic Can Tell You Read More »
This morning I sat down to write a new blog post. Wrote the entire thing and was getting ready to post it to my blog when I noticed from my admin panel a similarly titled blog post. Deciding I better check, I discovered a large portion of that post was telling the same story I
How to Be Original in Your Content Marketing Read More »