Marketing Basics

Marketing Basics to promote and market your small business

Are You Missing an Important Target Market?

In a recent phone conversation my mom was complaining about the lack of television programs geared towards older audiences. She’s sick to death of reality television and hates the few dramas the networks do seem to be making. “The population is supposed to be aging,” she complained. “Why aren’t they making television for us?” She’s

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Focusing on Existing Customers Was This Entrepreneur’s Key to Success

In 2000, Harry Wagter moved to Ontario from Alberta and like many out-of-work baby boomers, he had difficulty finding in job in spite of pundits telling us employers need to court older workers. “I was a dinosaur,” says Harry. He began looking at purchasing a franchise. “I wanted to buy myself a job.” Harry was

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Get more newsletter subscribers using Twitter

When I first started using Twitter I didn’t expect it to be an effective social media marketing tool. Imagine my surprise at the almost immediate impact on traffic to my blog. It jumped dramatically. Since I hadn’t changed any other aspect of my blog promotion – and hadn’t won significant attention from a blogging superstar

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