Marketing Basics

Marketing Basics to promote and market your small business

Don’t miss the latest Blogging Boomers Carnival

It’s that time again: the weekly collection of tasty tidbits from the the best collection of baby boomer bloggers on the web. This week’s Blogging Boomers Carnival is being hosted by Cynthia Samuels at Don’t Gel Too Soon. This week’s carnival includes posts about Anti-Aging Clinics, Short Sleeves, Chocolate, finding your passion, a youngest child’s

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Using Google to Market Your Business Part 4: Google Keyword tool

When it comes to marketing your business, there’s no better way than turning up in the top search results on Google. Since more and more people are using search engines rather than the phone book to locate business (even local businesses) you’d better make sure people can find you. To get found, you need a

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Noticing Trends + Taking Action = Marketing Success

Sometimes just noticing trends in the market and realizing they apply to you is the first step to creating a successful (and profitable) marketing campaign. Bed & breakfast owner Marsha Barrow is a prime example of this. By recognizing a trend in the market and taking action she made an important impact on her bottom

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Using Google to Market Your Business Part 2: Google Analytics

I have to confess that I’ve been dragging my feet about using Google Analytics. Everyone was telling me how important it was but it just didn’t seem like a priority. My web hosting gives me fairly good stats on traffic, keywords people were using and the countries visitors are from. What more could Google Analytics

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Using Google to Market Your Business

Whether you’re a traditional “bricks & mortar” business where customers come to your store, a virtual business conducted entirely online or something in between, marketing online should still be part of your overall marketing plan. And part of that overall plan should include using the behemoth Google. Google has many tools to help small businesses

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