The following is a piece of what I discussed in the Online Visibility Challenge training. There’s a perception that people share too much of themselves online. And while this may be true in some circles, I believe the opposite is true for entrepreneurs. Generally they don’t share enough of themselves. When you don’t share anything […]
Online Visibility: Your Quirks Are Why Your Tribe Will Love You Read More »
Would you like your bio to go from flat and boring to enticing and exciting? Today I want to talk about your bio. Whether it’s your LinkedIn profile, the “About” section on your Facebook page, the “About” section on your website or maybe it’s the intro when you speak at the local group, if you’re
How to Create A Better Bio Read More »
When you spring clean your house you are getting into corners you may have missed and doing tasks you may only do once or twice a year. No one really likes spring cleaning, but it’s a necessary evil. Same is true of your social media. You need to clean things up, ensure your profiles
It’s Time For Your Social Media Spring Cleaning Read More »
The word authenticity is often and bandied talking about marketing and branding. But far too often people are left wondering what exactly this means as it relates to their social media marketing. For me defining authenticity takes me back to the idea that all marketing is about getting people to know, like and trust you.
What Does it Mean to be “Authentic” in Your Marketing? Read More »
Having a professional LinkedIn profile can really enhance your image or brand. It establishes your authority, makes you look more professional and can make even the smallest business look like it can compete with bigger companies. This slide show, created by LinkedIn, talks about your profile, your company page and how to engage on LinkedIn.
How to Amplify Your Brand on LinkedIn Read More »
When people are making a purchase, part of the decision process is looking the salesperson in the eye and deciding how well they trust this person. That is part of the reason why online sales is a little harder. It’s also why social media is so effective as a marketing tool. It gives your online
Is your social media profile photo helping your image? Read More »
What do you need to know to stand out from the crowd? Your personal brand.
What is your brand? Read More »
We’ve all heard the horror stories – kids posting photos on Facebook of themselves drinking, doing drugs and just plain stupid stuff. Then these photos come back to haunt them when they’re looking for work. Now let’s face it, for middle aged business owners, a night of heavy drinking is a second glass of wine
Are You Making this Mistake With Your Facebook Page? Read More »
5 Things you must do now to get ready for March 30th If you have a Facebook Page (also known as Fan Pages) for your business, you need to know that Facebook is making changes once again. On March 30th all Pages will be automatically converted to the new Timeline format. Many businesses have voluntarily
Facebook Timeline for your Business Page Read More »
If you’re a micro-business owner (where YOU are your business) it can be a challenge to figure out what to post to social media sites like Facebook and Twitter. You don’t want to be sharing what you ate for lunch or when you went to the bathroom. On the other hand, you don’t want to
What you should post to Twitter or Facebook Read More »