Business Basics

Business Basics to run your small business

What Does Your Social Media Photograph Say About You?

You would never dream of attending a business meeting in a bathing suit or ripped jeans. And yet, many business professionals do the equivalent with their website and social media profiles. Even people with great profiles and intelligent comments sometimes drop the ball with their photograph. People like to network with people, not anonymous computers, […]

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Are You Missing an Important Target Market?

In a recent phone conversation my mom was complaining about the lack of television programs geared towards older audiences. She’s sick to death of reality television and hates the few dramas the networks do seem to be making. “The population is supposed to be aging,” she complained. “Why aren’t they making television for us?” She’s

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Succession Planning: Do You Have An Exit Strategy For Your Business?

According to the Canadian Federation for Independent Business over one third of Canadian small business owners plan to leave their business within the next five years, two thirds within the next ten. Yet only ten percent have a formal, written succession plan, 38 percent have an informal plan and 52 percent have no plan at

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Have a problem? Use Social Media to Solve It

One of the hardest things about being an entrepreneur is not having someone to bounce ideas off of. You don’t have anyone in the next cubicle to ask “hey, how do you do …” However, if you’ve built a good social media network, you can have the next best thing. I’m currently organizing a course

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