Business Basics to run your small business
Every business owner who plans to stay in business for the long term tries to provide the best possible products and services to their customers. Satisfied customers are repeat customers – and a source of referral business.And while we may strive for perfection, the truth is we’re human. No one can be perfect – at […]
I recently received to following email from a prospect: “I like your email writing – it’s interesting how many writers write horrible emails!”Look in your inbox and you’ll likely notice a similar trend – email with poor grammar, typos, spelling errors and badly constructed sentences. Your writing style may not matter in a note to
Are Your emails projecting the image you want? Read More »
That’s the title of Ray Edwards’ February 17th post on his blog Copywriting Tips And Tricks. What he writes is that ugly sites that are easy to read and navigate do better than visually stunning sites that don’t get the message across. You don’t want the reader to get distracted – or worse annoyed –
Is Your Website Ugly Enough? Read More »
Beyond providing top quality service – which should be a minimum requirement – you can do a lot of little things that inspire loyalty from your customers. Just saying thank you goes a long way.A couple of years ago I ordered a product online from Peter Bowerman – a self-publishing and copywriting expert. When I
It’s the Little Things That Count Read More »
When you’re a small business owner, sometimes you can get taken off guard by difficult situations and end up making decisions on the fly that you later regret. Or you may feel backed into a corner and not know how to get out. Case in point: if you live in a small town (and maybe
Use Policies to Keep Yourself Out of Difficult Situations Read More »
There are times when someone looks like a client from hell, acts like a client from hell and sounds like a client from hell. But isn’t. The trick is to know the difference.
Sometimes A Client From Hell Isn’t Read More »
Working from home is great. My commute is across the hall not across town. I don’t have to shovel the driveway first thing if I don’t have plans to go anywhere. Heck, there are days I don’t have to leave the house at all. What’s the down side? There are days I don’t have to
Is Working From Home Wreaking Your Health? Read More »
Audacious: showing no fear; daring; bold; defiant of restraint. I don’t know if it’s just my personality or because I’m Canadian, but being audacious doesn’t come naturally to me. I wait for the light to turn green before crossing, I follow directions and I always colour between the lines. But staying between the lines doesn’t
Bring A Little Audacity to Your Business Read More »
It arrives in your inbox in the dark of night. You open it. It’s an invitation to join a teleseminar. Your eyes light up. Your pulse quickens. Without thinking, you reach for your credit card. As business owners we need to keep on top of a changing business climate. Things change so quickly, there are
Are You A Workshop Junkie? Read More »
“What’s going on in general society first happens in sports,” Bruce Rumpf, CEO and President of Job1USA, told me. I must have sounded skeptical so he explained. Jesse Owens and Jackie Robinson In 1936 the Olympics were held in Nazi Germany. Jesse Owens, an American track star who also happened to be African American, was
Everything I Know About Business I Learned From the Sports Pages Read More »