When you spring clean your house you are getting into corners you may have missed and doing tasks you may only do once or twice a year. No one really likes spring cleaning, but it’s a necessary evil. Same is true of your social media. You need to clean things up, ensure your profiles […]
It’s Time For Your Social Media Spring Cleaning Read More »
Have you ever visited Amazon, searched for a product then for the next few days seen ads for that product everywhere you go on the web? That’s because Amazon uses a marketing tool called “retargeting” or “remarketing”. Retargeting is an amazingly effective and simple way to keep in front of visitors to your website. If
Better Facebook Advertising Read More »
This is probably the most common question I get about Facebook: is it worth Boosting a post in Facebook or is it a waste of money? Boosting a post is one of the easiest ways to use Facebook advertising. Jon Loomer refers to it as “the gateway drug of Facebook advertising.” Facebook puts the button
Facebook Boost Post Ads: Are They Worth It? Read More »
Unlike other social networks, it’s not always intuitive as to how to use LinkedIn effectively. If you have a LinkedIn profile and are scratching your head about what to do next, here are 5 ways entrepreneurs are using LinkedIn as a business tool. 1. Establish Your Credibility People prefer to do business with those they
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We’ve all been told how important it is to set goals in business. My bookshelf is full of books exhorting me to write S.M.A.R.T. goals on a monthly, quarterly, annual and even 5-year basis. But where is all this goal setting getting us? I have to confess that when I started writing this article I thought
Is It Time to Stop Setting Goals? Read More »
When it comes to your LinkedIn profile you can have both recommendations and the relatively new endorsements from your connections. However they are not of equal value. My friend Dave Delaney said it best: “LinkedIn endorsements are a smile and a nod, while a recommendation is a hug or a high-five.” There are a few
LinkedIn Endorsements vs Recommendations Read More »
I love Google but recently I was pulling my hair out with Google Chrome. It was running slow, I couldn’t have more than a couple of tabs open (trust me, that was a big problem), I couldn’t download things without clearing the cache every third item and I couldn’t do a Google Hangout unless I
Tech Tip: How to Fix Google Chrome if it’s Running Slowly Read More »
LinkedIn has had the “who’s viewed your profile” feature for a while. But in the past year it’s become more robust and gives you more information: how many people have viewed your profile, what industry they’re in, how they found you and more. Of course, if you pay to upgrade to the Premium account you
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I often say we entrepreneurs are control freaks … that’s partially why we became entrepreneurs in the first place. However, if we want to really grow our business we need to learn to delegate. And if you’re a solopreneur like I am, that means outsourcing. What should you be outsourcing? Anything that isn’t revenue generating.
Affordable Outsourcing for Entrepreneurs Read More »
Mark Satterfield says, “Businesses don’t fail because of poor products or services. They fail because of a shortage of customers. And that occurs because they lack a consistent marketing strategy.” I agree. I see tons of entrepreneurs who are extremely talented, smart offer fabulous products or services and yet they’re struggling because marketing is hard
Create a Marketing Plan in One Week Read More »