LinkedIn Hotseat: Growing Your Business with LinkedIn
LinkedIn is more than an online resume. Join me at 2 p.m. eastern on November 4th for this live call, or watch the replay here.
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Facebook Groups vs Fan Pages – Which Should You Have?
Facebook Groups differ from Fan Pages (also called Business Pages or just Pages) in a number of key ways. When you create a Group, it is associated with your personal profile. This is a bit of a problem for people who are trying to keep their personal and professional lives separate on Facebook. Groups allow
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Overcoming Objections With Your Marketing
When you are having a sales conversation with a potential customer it’s not unusual for them to have “objections” – questions about whether your product or service is right for them. For many people who are new to the idea of selling, objections can seem like the end of the sales process. However, if you
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Know, Like and Trust in Your Marketing
All else being equal, people prefer to do business with people they know, like and trust. That’s why you need to keep this in mind in your marketing. It’s the reason things like blogging, podcasts and videos work as marketing tools. You position yourself as an expert, give potential clients a chance to see how you
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What to Write About On Your Business Blog
When I talk to clients about blogging the most common question I get is “what would I write about?” It’s actually not as hard as you might think. Once you get started, I’ll bet you can easily come up with dozens of ideas. To decide what topics to write about first you need to remember
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4 Reasons You Need a Business Blog
As a small business owner you are busy. When you engage in any type of marketing activity you want to know that you’re going to get results. And the end result needs to be more sales. So why should you be blogging? Before I answer that I should probably answer a more basic question, what
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Talking LinkedIn on Money For Lunch Radio
I invited to be a guest on Bert Martinez’s Money For Lunch Podcast. Also on the show was Vicky Oliver a leading career development expert and the multi-bestselling author talking about her newest: Live Like a Millionaire (Without Having to Be One). I follow Vicky at about 29 minutes where I talk about LinkedIn marketing. After me is Dustin Harward,s
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How to Create A Better Bio
Would you like your bio to go from flat and boring to enticing and exciting? Today I want to talk about your bio. Whether it’s your LinkedIn profile, the “About” section on your Facebook page, the “About” section on your website or maybe it’s the intro when you speak at the local group, if you’re
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7 Things To Do Immediately After Publishing A Blog Post
Having a business blog is a great marketing tool. It gives prospects a chance to check you out before having to take any further action. It’s great for search engine optimization – if you create good blog post titles you’re more likely to show up in search. However, even if you create the best blog
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If You Do This On LinkedIn Your Invitations Are Getting Deleted
I have a pet peeve about LinkedIn – one that a lot of other people share. It’s the dreaded standard invitation. You know the one – “I’d like to add you to my professional network on LinkedIn.” Most people hate receiving them, particularly when they invitation comes from someone they don’t know. In fact, I
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