Andrea J. Stenberg

I'm a social media marketing consultant based in Owen Sound, Ontario. I'm passionate about helping entrepreneurs get new clients with Facebook, LinkedIn, Google+ and Pinterest.

What is a Podcast and Why Not Knowing Can Hurt Your Business – Part 3

Before you head out and start recording your own podcasts, you should spend some time listening to what other podcasters are doing. If you don’t have an iPod, don’t worry. You don’t need to head out and buy one. If you are running Windows on your computer, Windows Media Player should be able to play

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What is a Podcast and Why Not Knowing Can Hurt Your Business – Part 2

Yesterday I explained what a podcast is. So how do you use a podcast as a small business marketing tool? Here are some suggestions: Offer news, updates and insights about your industry. Try interviewing industry experts, particularly ones not from your company. Explain how new technology will impact your customers. Warn them of legislative changes.

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What is a Podcast and Why Not Knowing Can Hurt Your Business – Part 1

While those under 40 tend to embrace podcasting whole heartedly, that’s not necessarily true of the baby boomer crowd. In fact, if an informal poll of people I meet at networking events is at all accurate, the majority of baby boomers haven’t ventured into the world of podcasting at all – in fact, most have

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