Andrea J. Stenberg

I'm a social media marketing consultant based in Owen Sound, Ontario. I'm passionate about helping entrepreneurs get new clients with Facebook, LinkedIn, Google+ and Pinterest.

What is a Podcast and Why Not Knowing Can Hurt Your Business – Part 2

1 Comment / Content Marketing, Marketing Basics, Technology /

Yesterday I explained what a podcast is. So how do you use a podcast as a small business marketing tool? Here are some suggestions: Offer news, updates and insights about your industry. Try interviewing industry experts, particularly ones not from your company. Explain how new technology will impact your customers. Warn them of legislative changes. […]

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What is a Podcast and Why Not Knowing Can Hurt Your Business – Part 1

1 Comment / Content Marketing, Marketing Basics /

While those under 40 tend to embrace podcasting whole heartedly, that’s not necessarily true of the baby boomer crowd. In fact, if an informal poll of people I meet at networking events is at all accurate, the majority of baby boomers haven’t ventured into the world of podcasting at all – in fact, most have

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Ten Ways to Market Your Business For Under $100 – Part 10 – How Volunteering Can Help Your Business.

Marketing Basics, Networking /

A great way to grow your business is through volunteering. I can hear you asking, “How is volunteering a marketing activity?” It’s not – entirely. Volunteering is about helping the community, giving something back and feeding your soul. However, it also gives you a chance to meet new people, people outside your current circle. We

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New Study Confirms Baby Boomer Entrepreneurs Take Their Business Seriously

2 Comments / News /

There was a flurry of media attention yesterday around the release of a new study about baby boomer entrepreneurs. The Ipsos Reid study, commissioned by Bank of Montreal, confirmed much of what I already knew from my informal discussions with baby boomer entrepreneurs: many baby boomers are starting a business instead of retiring and this

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Ten Ways to Market Your Business For Under $100 – Part 9 – Get the World to Come to You By Sending Press Releases

Marketing Basics /

Getting your business mentioned in the media without paying for it is hitting the jackpot. A mention of your business in a news report can attract attention and give you more credibility. When sending a press release, remember to think like a journalist. They don’t care about promoting your business – they just want a

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Ten Ways to Market Your Business For Under $100 – Part 8 – Increase Your Profile Through Public Speaking

2 Comments / Content Marketing, Marketing Basics /

It’s a commonly quoted statistic that more people fear public speaking than death. Now, I suspect that if you put a gun to their heads, the majority of these people would find a way to talk. But it proves a point – speaking in public is a scary proposition. However, if you can overcome this

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Ten Ways to Market Your Business for Under $100 – Part 7 – Can a Blog Help You Build Your Business?

3 Comments / Content Marketing, Marketing Basics /

Blogs are everywhere; you can find millions on the web – from a teen’s online diary, to women chronicling struggles with infertility, to computer geeks talking about the latest techno toy. But can a blog be used as a marketing tool? Until recently I was unconvinced. I saw blogs as a self-publishing medium for kids

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Ten Ways To Market Your Business For Under $100 – Part 6 – Using A Free Report To Build Trust

1 Comment / Content Marketing, Marketing Basics /

Remember “the rule of seven” from Part 5? It says a prospect needs to see your marketing message seven times before becoming a customer. What it’s really saying is you need to build trust before you can make the sales pitch. A great way to build trust is by offering a free report or white

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