Yogi Berra said, “If you don’t know where you’re going, you’ll end up somewhere else.” Too many people end up somewhere else with their marketing because they don’t have concrete goals for their marketing campaigns. But you already know your goal – increase sales. Isn’t that enough? No. You need to be more specific. Are […]
When It Comes To Your Marketing, Do You Know Where You’re Going? Read More »
As you may have noticed, I’ve started doing some teleseminars. I’ve been really excited about how generous experts are with their time and expertise. Starting this Thursday, April 3rd, 7 pm eastern, I will be beginning a new project, the Build Your Business Teleseminar Series. This series includes six speakers, over six weeks, for $37
Announcing my Build Your Business Teleseminar Series Read More »
Running a business and staying organized is a challenging prospect. Particularly for solopreneurs who don’t have anyone to delegate to, keeping all the balls in the air sometime get to be too much. I’m a fairly organized person – I keep lists of tasks, binders for major projects, and a calendar of events – but
I finally did it: I got organized with the electronic calendar Mozilla Sunbird Read More »
Did you put your dreams on hold for marriage, family and a mortgage? Do you wonder what you want to be when you grow up – even though you’re middle aged? Are wondering if it’s too late to make your dreams come true? If so, join me Friday March 28th at 2:00 p.m. eastern (Toronto)
Did you put your dreams on hold? Read More »
I realize it’s only been a week since my teleseminar with Mickael Nadeau about building your business with LinkedIn, but I’m really convinced that LinkedIn is an essential marketing tool, if it’s used correctly. So you’ll have to bear with me as I share some more tips. Another of my LinkedIn connections is Zale Tabakman.
Learn Seven Ways to Generate Business with LinkedIn Read More »
We are rapidly nearing the end of March which means the end of the first quarter of 2008. At the end of December I suggested you set some 90 day goals for the first quarter. If you followed my suggestion, it’s time to revisit these goals. Take a moment and re-read your goals. Now consider
How did you do on your 90-day goals? Read More »
If a complete stranger where to look at all your marketing materials – your website, brochure, business cards, advertisements – would they be able to tell at a glance – without looking at the name – that they were from the same business? If the answer is no, you have a problem. What is the
Are you making this fundamental mistake with your advertising? Read More »
This will probably show my age – but then again I am blogging on the Baby Boomer Entrepreneur 😉 – but I really didn’t have an interest in Facebook until very recently.I didn’t even join until a year ago. I have some childhood friends who live far enough away that I only see them once
Can Baby Boomers Use Facebook for Marketing Their Small Business? Read More »
Many people get an invitation from a friend or colleague to join LinkedIn. They accept, sign up, get a couple of other links and then wonder, “now what? So they sit with a LinkedIn account and do nothing further with it. Others put a little more effort in it; they invite their friends and colleagues,
Book Review: Let’s Connect: Using LinkedIn to Get Ahead At Work by Ajay Jain Read More »
I’ve been reading and hearing a lot about “Web 2.0” and I didn’t really know what it meant. Then Friday I picked up the book How to Do Everything with Your Web 2.0 Blog. Author Todd Stauffer describes web 2.0 as “the next generation of Web applications that were turning the Web from a sort
What Exactly is Web 2.0 Read More »