Many entrepreneurs are afraid of declaring a niche. They are afraid if they specialize too much – if at all – they’ll lose business. After all, a niche means focusing on a smaller segment of the entire market. They want to be able to draw from a bigger pool of potential customers. The problem with […]
Are You Suffering From Niche-phobia? Read More »
The beginning of May will be three years since I left my full time job and became an entrepreneur. Over these past three years I’ve learned some fundamental truths about being in business.Prior to stepping out on my own, I spent a lot of time researching what I would do for the next phase of
Why What I “Should” Be Doing Isn’t Right for Me Read More »
As a writer I write daily blog posts, weekly newsletters plus comments on other blogs and social networking sites. And that’s just for my own business. Never mind the writing I do for clients – newsletters, websites, articles and more. With all this writing I need to do in any given week, it’s not surprising
Ten Ways To Get Ideas For Your Blog or Newsletter Read More »
One of the hardest parts of being a solopreneur is getting yourself out of a rut. You know what I mean – you get behind on some projects and start adding more items to your to-do list and before you know it you’re overwhelmed. Or you have a task you don’t really want to do
How to Get Back On Track When You’re Feeling Frustrated, Disorganized and Unmotivated Read More »
Today I am writing about an issue that has me so angry I am shaking. At first it may not seem to be about marketing, but bear with me; the connection will be made clear. My son has been taking an asthma medication for about a year – it’s been very effective in controlling his
The Minimum Legal Requirements Aren’t Good Enough! Read More »
I recently came across the following post: How To Avoid Google’s Duplicate Content Penalty (For Bloggers) The main point of this blog post is if you have a single page that can be reached by: www.blog.com/post www.blog.com/post/ http://blog.com/post http://blog.com/post/ Google reads these pages as four separate pages – each with duplicate content. As a result,
Use the Permalink Redirect WordPress Plugin to Avoid Google’s Duplicate Content Penalty Read More »
If the main purpose of your blog or website is to increase sales then you should make it easy for people to contact you. Are you?Too many people hide their contact information on their site. If a prospect has to search for a way to reach you, they may just move on to someone else.
Can people contact you easily? Read More »
Working from home is one of the great perks of being self employed – no more commute, more flexible workday, eating lunch at home, being home when the kids get home from school. Yet one of the questions I get asked most frequently is how to stay productive when working from a home office. And
Ten Ways to Work from Home Without Going Crazy Read More »
Last night I interviewed blogging expert Yaro Starak about blogging for business as part of my Build Your Business Teleseminar Series. I asked him what makes a blog different from a regular website. Blogs are more interactive than a static website The interactivity of a blog is one of the most important differences between a
What Makes a Blog a More Powerful Marketing Tool than a Website Read More »
I love getting comments on my blog. Working from home and writing away at my computer, it’s easy to start wondering if anyone is reading what I write. Sure, I can look up the stats showing traffic on my blog, but it doesn’t tell me if people are connecting with what I’m writing. Comments however
Hate Spam? Use the Akismet plug-in and your days of spam are over Read More »