Often when we start a business we focus on the entrepreneurial skills we need – marketing, sales, financial planning. We’re done with the corporate world. We put corporate skills like managing staff out of our heads. But no matter how small your business is when you start, at some point, if you continue to grow, […]
Are you a good manager? Read More »
I was complaining to a colleague that I’m not getting as much done as I’d like. I set goals and create to do lists. I’m working hard but I’m just not getting everything done. And it’s making me frustrated. I told her I don’t know if I’m just not being productive or if I’m expecting
Reduced Productivity – A Natural Part of Aging or Misplaced Priorities? Read More »
Many people who are new to blogging wonder what that orange symbol on the upper left corner of my blog is about. Not only is it on my blog, you’ll likely see it on every other blog you visit – and an increasing number of websites as well. That orange symbol is the icon for
What the heck is RSS? Read More »
Like most bloggers I’m always looking for ways to increase traffic to my blog. I’m not obsessive about it, but since this is my business, not a hobby, I take traffic growth seriously. This is why I’m intrigued by a new program – 23Blogs.com – FREE Blog Roll TEXT Link Exchange.(1:10). This is a free
Review – The text link exchange program 23Blogs.com Read More »
Yesterday morning I was sitting in my home office after getting my son off to the bus. My cat, Nemo, was rolling around in front of the computer while I checked my email (he likes a morning cuddle before he gets down to some serious napping for the day). I read my email, read some
Having Trouble Creating Content For Your Blog or Newsletter? Change the scenery Read More »
I’ve been listening to Michael Gerber’s book Awakening the Entrepreneur Within. I don’t usually listen to books on my MP3 player, but I’m really glad I did with this one. Gerber – who is reading his book – is really passionate about the subject of small business and this passion really comes through in the
Put Passion into Your Marketing Message Read More »
Yesterday a colleague and I were talking about our favourite marketing gurus. I mentioned a couple of online people who are rock stars in their niche; they have huge lists, produce great products and make LOTS of money – in at least one case well over a million dollars annually. My colleague had never heard
You can succeed: even if “no one” has heard of you Read More »
In the movie Field of Dreams the ghostly voice told Ray “If you build it they will come.” But that’s not necessarily true of your website. Once you build it, it takes work to get them to come. 1. Include your web address in all printed marketing materials. It may seem simple but you’d be
Seven ways to get more traffic to your website without using SEO Read More »
“Good is the enemy of great.” Jim Collins, business consultant, author, and lecturer on the subject of company sustainability and growth and author of Good to Great: Why Some Companies Make the Leap … And Others Don’t. I ran across this quote the other day and I haven’t been able to get it out of
Good is the Enemy of Great Read More »
If you’re looking for an innovative and inexpensive way to promote a local event, you can do no better than a tip I received from Philip Watkin, a graphic designer from Ireland. His suggestion is to put your message on yellow Post-it notes and stick them up in places your target audience is likely to
A cheap – and simple – promotion tip Read More »