The last day of June; the mid-way point of 2008. This is the perfect time to reflect on how we’ve done so far, and to make any course corrections for the rest of the year. Over the weekend I was reviewing my goals and accomplishments for the second quarter. I achieved or came close to […]
Review Your Goals & Make the 2nd Half of 2008 Great Read More »
The other day I was in a meeting with a group of local internet creative types to discuss some possible group projects. I confess that I went in feeling a little intimidated. Collectively they have graphic design, web design, audio, video and a variety of techie related skills. And to top it off, they’re all
Social Media, SEO and RSS Are Just Tools In Your Marketing Toolbox Read More »
This post explains what Twitter is and gives ten reasons why small business owners should use it.
What is Twitter and Why A Middle-Aged Small Business Owner Should Bother With It Read More »
I recently attended a technology conference where all the discussions and presentations revolved around using technology to create a community. Even for commercial ventures, the real power of the internet is creating on-going conversations; conversations with and between real people.
It didn’t matter if it was a large newspaper or a solopreneur, everyone was talking about how they created interaction with their audience.
Creating Community is the New Business Paradigm Read More »
When I was a teenager I was a competitive swimmer. In the evenings when other kids were hanging out at the mall I was in the gym lifting weights or in the pool doing laps. In the early morning while other kids were still sleeping, I was back in the pool. On weekends, instead of
What I Learned By Not Achieving My Olympic Dream Read More »
They say, “We need more steady, loyal employees.”
I say, “We need more ‘freaks’ who routinely tell those in charge to take a flying leap … before it’s too late.”
The above quote is from The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable. This remarkable book is edited by Seth Godin and is written by a collection of 33 writers Godin invited to participate in this book, which raises funds for charity.
This quote came from the chapter entitled: They Say I’m Extreme. I include it today because it speaks to the heart of my struggles with entrepreneurship.
It’s Time to Be Extreme Read More »
When it comes to any type of online marketing, it’s not the size of your list, it’s what you do with it that counts. The same is true with Facebook. Having 300 highly targeted Facebook Friends who you develop an active relationship with will be far more profitable than 3,000 Friends who come from everywhere,
What to do with your Facebook Friends Once You’ve Got Them Read More »
If you are planning to use Facebook as a tool to market your business, you need to build a targeted network of Facebook Friends. While it is fun to connect with your high school class mates, you need to focus on connecting with people who are your target market.
How to Grow A Useful Facebook Network Read More »
Blogs, ezines, Facebook, LinkedIn, and Twitter are all great ways to disseminate information and let prospects get to know, like and trust you enough to want to spend money on your products and services. The more information you put out there, the more people can get to know you. And not just professional advice and
Are You Sharing Too Much on the Web? Read More »
We’ve all heard the expression the cobbler’s children go barefoot. Well I’ve been running around barefoot for the past several years. When I first started my full time copywriting business three years ago, one day I looked at the calendar and realized I had a networking meeting coming up and I didn’t have any business
Here’s my new logo – finally! Read More »