Facebook is a wonderfully robust social networking site. There are tons of ways to connect with people and actually get to know them; you can write on their wall, send them messages, start a dialogue in a group. However, there are plenty of ways to make yourself look unprofessional and turn people off. Here are […]
Seven Ways to Ruin Your Reputation On Facebook Read More »
A friend recently commented, “I’m on Twitter. Now what? It seems kind of pointless.” I confess I felt like this at first too. It seemed kind of pointless to be sending out Tweets that no on was reading. I decided to get a strategy. First I started following Deborah Micek – you’ll remember her from
So You’re On Twitter – Now What? Read More »
Update Notice: While this article is still relevant you may want to look at a more recent post: LinkedIn Connections – should you connect with people you don’t know? The other day I received the following question: “How do I add a person to my LinkedIn network if I’ve never met them before? I don’t have any
How to Add Someone You Don’t Know to Your LinkedIn Network Read More »
In the early days of my copywriting business, one of the most effective ways I used to promote my business was cold calling. I made lists of local businesses that were likely prospects for my business and set out to call them. Later I set my sights further afield and began a cold calling campaign
Cold Calling Works For Me Read More »
The last day of June; the mid-way point of 2008. This is the perfect time to reflect on how we’ve done so far, and to make any course corrections for the rest of the year. Over the weekend I was reviewing my goals and accomplishments for the second quarter. I achieved or came close to
Review Your Goals & Make the 2nd Half of 2008 Great Read More »
The other day I was in a meeting with a group of local internet creative types to discuss some possible group projects. I confess that I went in feeling a little intimidated. Collectively they have graphic design, web design, audio, video and a variety of techie related skills. And to top it off, they’re all
Social Media, SEO and RSS Are Just Tools In Your Marketing Toolbox Read More »
This post explains what Twitter is and gives ten reasons why small business owners should use it.
What is Twitter and Why A Middle-Aged Small Business Owner Should Bother With It Read More »
I recently attended a technology conference where all the discussions and presentations revolved around using technology to create a community. Even for commercial ventures, the real power of the internet is creating on-going conversations; conversations with and between real people.
It didn’t matter if it was a large newspaper or a solopreneur, everyone was talking about how they created interaction with their audience.
Creating Community is the New Business Paradigm Read More »
When I was a teenager I was a competitive swimmer. In the evenings when other kids were hanging out at the mall I was in the gym lifting weights or in the pool doing laps. In the early morning while other kids were still sleeping, I was back in the pool. On weekends, instead of
What I Learned By Not Achieving My Olympic Dream Read More »
They say, “We need more steady, loyal employees.”
I say, “We need more ‘freaks’ who routinely tell those in charge to take a flying leap … before it’s too late.”
The above quote is from The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable. This remarkable book is edited by Seth Godin and is written by a collection of 33 writers Godin invited to participate in this book, which raises funds for charity.
This quote came from the chapter entitled: They Say I’m Extreme. I include it today because it speaks to the heart of my struggles with entrepreneurship.
It’s Time to Be Extreme Read More »