Earlier this month my friend and colleague Helene Desriusseaux of SuccessWorthLiving.com asked me some questions about using social media as a marketing tool. After talking for a bit Helene suggested we record our conversation since others might have the same questions she does. Here is part one of the resulting five part series of audios […]
Can small business use social media for marketing? Read More »
Since I’m frantically trying to get ready to leave town for vacation in Ottawa and Montreal, I didn’t have time to write a new blog post for today. Fortunately, this article by one of my favorite internet marketers, Alexandria Brown, came across my desk. I hope you enjoy this “guest” writer. One day a few
“Should You Market to Pleasure … Or Pain?” Read More »
One of the best things about using social media as a marketing tool is there are a number of tools that let you be more efficient. How? By allowing you to update several of your social media sites simultaneously. Because social media sites can be a real time sink, you really need to put some
Combine Your Social Media Tools To Save Time and Maximize Results Read More »
For a different view of social media as a business tool you need to read Alan Weiss’ blog post Blogs, Facebook, Twitter, and Chance. Weiss writes: Now, I know, that there are “experts” all over the place claiming that social networking is going to replace traditional marketing, and customers talking to customers will determine the
Not Everyone Believes in Social Media Read More »
Some days I sit down to my computer and the words just flow. I know exactly what I want to say and my fingers can barely keep up with my ideas. Other days … nothing. There is nothing in my head; I can’t think of a thing to say. Having written a blog almost daily
Five Ways to Deal With Writer’s Block For Your Blog or Newsletter Read More »
A newbie to social media commented that she’s overwhelmed with it all. Particularly with Facebook. Between all the firemen requests and flower requests and event invitations she feels like she should be doing nothing but replying to people on Facebook. “I was taught in business you always answer every email and return every phone call,”
Social Media: Is It Rude Not to Reply? Read More »
Facebook is a wonderfully robust social networking site. There are tons of ways to connect with people and actually get to know them; you can write on their wall, send them messages, start a dialogue in a group. However, there are plenty of ways to make yourself look unprofessional and turn people off. Here are
Seven Ways to Ruin Your Reputation On Facebook Read More »
A friend recently commented, “I’m on Twitter. Now what? It seems kind of pointless.” I confess I felt like this at first too. It seemed kind of pointless to be sending out Tweets that no on was reading. I decided to get a strategy. First I started following Deborah Micek – you’ll remember her from
So You’re On Twitter – Now What? Read More »
Update Notice: While this article is still relevant you may want to look at a more recent post: LinkedIn Connections – should you connect with people you don’t know? The other day I received the following question: “How do I add a person to my LinkedIn network if I’ve never met them before? I don’t have any
How to Add Someone You Don’t Know to Your LinkedIn Network Read More »
In the early days of my copywriting business, one of the most effective ways I used to promote my business was cold calling. I made lists of local businesses that were likely prospects for my business and set out to call them. Later I set my sights further afield and began a cold calling campaign
Cold Calling Works For Me Read More »