Creating content for sharing on social media can be time-consuming and mentally draining. That’s why it is so important to find ways to reuse or repurpose your content. After all, if you can take one idea or one piece of content and share it all across the web multiple times and in multiple ways it’s […]
Repurpose Your Blog Posts to Save Time and Expand Your Reach Read More »
Why should you Get Personal with you social media posts? People want to do business with people they know, like and trust. Showing off your expertise isn’t enough. You need to give your followers a chance to get to know the person behind the business. What does that look like? You need to Get Personal.
Get Personal with Your Social Media Posts Read More »
I don’t care if you’re a coach, consultant, massage therapist or a toy store owner you need a blog as part of your online marketing strategy. First of all your blog is the one piece of real estate on the web that you own. You don’t own Facebook, LinkedIn, Instagram or any of the other
Why Your Blog Should Be The Foundation for Your Online Marketing Strategy Read More »
Should your small business be on Instagram? I know you can’t be on every social platform. You have to actually find time to run your business. In fact I always tell clients it’s better to get really good at one or two social platforms than to dabble in many. That said, I think that most
7 Reasons Why Your Small Business Should Be On Instagram Read More »
If you’re new to Facebook advertising, this video shows you how to create an engagement ad in the Facebook Ad Manager. You’ve probably seen the “Boost Post” feature when posting to your Facebook page. While you can absolutely use this, by going into the Ad Manager you have more control over targeting, ad creation and
How to Create an Engagement Ad for Facebook Read More »
I think most working mothers experience guilt. I was a full time mom until my son started senior kindergarten. When I started working, I remember resenting the time my job kept me away from my son. I particularly resented having to miss going on class trips with him. I felt like I was missing out
Working Mother’s Guilt Read More »
Is your website secure? Internet security is no joke. And your website is no exception. But did you know there are some changes coming that can seriously impact your ability to attract new clients with your website? These changes can also have an impact on how you show up in a Google search. If you
Is Your Website Secure or Is It Costing You Business? Read More »
When marketing online you need to create amazing images to go along with your posts – eye catching, thumb-stopping visuals to make people want to stop, look and share. You can’t just type a message and hit share any more. Why Use Images? Eye-tracking studies show internet readers pay more attention to information-carrying images than
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In January 2018 Facebook announced it was changing the way posts from Pages appear in people’s news feed – ie. they are changing the Facebook algorithm. Again. Facebook said: Page posts will still appear in the newsfeed, though there may be fewer of them.” Before I get into what this means for your business, let
Is Facebook Marketing Dead? What the new algorithm means to small businesses Read More »
When talking to small business owners I keep hearing about their frustration with Facebook: I don’t know what to post! It takes too much time I keep forgetting to post and now no one is paying attention Why am I posting anyway? Sound familiar? I know exactly how you feel. I remember
Are you already behind on your 2018 Facebook posts? Read More »