In 2000, Harry Wagter moved to Ontario from Alberta and like many out-of-work baby boomers, he had difficulty finding in job in spite of pundits telling us employers need to court older workers. “I was a dinosaur,” says Harry. He began looking at purchasing a franchise. “I wanted to buy myself a job.” Harry was […]
Focusing on Existing Customers Was This Entrepreneur’s Key to Success Read More »
When I first started using Twitter I didn’t expect it to be an effective social media marketing tool. Imagine my surprise at the almost immediate impact on traffic to my blog. It jumped dramatically. Since I hadn’t changed any other aspect of my blog promotion – and hadn’t won significant attention from a blogging superstar
Get more newsletter subscribers using Twitter Read More »
The “Last Lecture” is a common tradition for retiring university professors. It’s their last chance to “impart wisdom” to their students and an opportunity to stray from the regular curriculum and talk about what they’ve learned about life. On September 18, 2007, Carnegie Mellon University computer science professor Randy Pausch delivered his last lecture to
Take the Last Lecture to Heart and Make Your Business Really Soar Read More »
It’s that time again. Ann Harrison over at Contemporary Retirement Coaching has posted another edition of Blogging Boomers Carnival. Ann Harrison is the owner of the Contemporary Retirement Company. She’s a Retirement OptionsTM coach, a pre-retirement trainer and the UK’s only 2young2retire certified facilitator. Her blog offers tons of resources to help people make the
Blogging Boomers Carnival #91 Read More »
I was at a networking meeting this week and we began talking about our favourite podcasts. For the uninitiated, a podcast is an audio recording distributed over the internet. It’s like radio except you can download episodes, listen at your convenience, pause and re-listen at will. For business people, business podcasts can be an invaluable
My Favourite Podcasts Read More »
If you’re still on the fence about getting involved in social media for marketing your business, perhaps you need to look at some hard numbers to help convince you. Here are some of the statistics I was able to dig up Facebook (these are Facebook’s own stats) More than 110 million active users (people who
Social Media Statistics Read More »
The Blogging Boomers Carnival #90 lands at The Baby Boomer Entrepreneur When it comes to marketing, you can’t function in a vacuum. You need to connect with real people who might need your products or services. To be a really effective marketer you shouldn’t just randomly send out messages and hope they stick; you need
Don’t Just Sit There: Join the Conversation Read More »
Every internet marketer will tell you “the money’s in the list.” This means traffic to your website or blog isn’t any good (from a financial point of view) until they join your email list, often a newsletter. In the early days of internet marketing it was easy to get subscribers. You just put a sign-up
How To Increase Subscribers To Your Newsletter Read More »
This week’s edition of The Blogging Boomers Carnival #89 is being hosted by The Boomer Chronicles. This blog is about how “a 50-something baby boomer examines midlife crisis, ennui in America, and other compelling ideas”. This week’s edition of the Carnival has a number of posts about the economic crisis, plus politics, financial planning, infidelity,
Blogging Boomers Carnival #89 Read More »
While the Presidential election in the United States is attracting considerable interest around the world, the Canadian federal election campaign is heating up here in Canada. Yesterday I received an email from a local business owner. She was urging locals to vote for the Green Party candidate who is running second and is the only
Do Politics and Business Mix? Read More »