Andrea J. Stenberg, Author at Andrea Stenberg

Take the Last Lecture to Heart and Make Your Business Really Soar

1 Comment / Motivation / Andrea J. Stenberg

The “Last Lecture” is a common tradition for retiring university professors. It’s their last chance to “impart wisdom” to their students and an opportunity to stray from the regular curriculum and talk about what they’ve learned about life. On September 18, 2007, Carnegie Mellon University computer science professor Randy Pausch delivered his last lecture to […]

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Blogging Boomers Carnival #91

Marketing Basics / Andrea J. Stenberg

It’s that time again. Ann Harrison over at Contemporary Retirement Coaching has posted another edition of Blogging Boomers Carnival. Ann Harrison is the owner of the Contemporary Retirement Company. She’s a Retirement OptionsTM coach, a pre-retirement trainer and the UK’s only 2young2retire certified facilitator. Her blog offers tons of resources to help people make the

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My Favourite Podcasts

6 Comments / Technology / Andrea J. Stenberg

I was at a networking meeting this week and we began talking about our favourite podcasts. For the uninitiated, a podcast is an audio recording distributed over the internet. It’s like radio except you can download episodes, listen at your convenience, pause and re-listen at will. For business people, business podcasts can be an invaluable

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How To Increase Subscribers To Your Newsletter

2 Comments / Content Marketing, Marketing Basics / Andrea J. Stenberg

Every internet marketer will tell you “the money’s in the list.” This means traffic to your website or blog isn’t any good (from a financial point of view) until they join your email list, often a newsletter. In the early days of internet marketing it was easy to get subscribers. You just put a sign-up

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Blogging Boomers Carnival #89

Marketing Basics / Andrea J. Stenberg

This week’s edition of The Blogging Boomers Carnival #89 is being hosted by The Boomer Chronicles. This blog is about how “a 50-something baby boomer examines midlife crisis, ennui in America, and other compelling ideas”. This week’s edition of the Carnival has a number of posts about the economic crisis, plus politics, financial planning, infidelity,

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Do Politics and Business Mix?

7 Comments / Business Basics / Andrea J. Stenberg

While the Presidential election in the United States is attracting considerable interest around the world, the Canadian federal election campaign is heating up here in Canada. Yesterday I received an email from a local business owner. She was urging locals to vote for the Green Party candidate who is running second and is the only

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Carnivals, Carnivals everywhere

Marketing Basics / Andrea J. Stenberg

The Baby Boomer Entrepreneur is appearing in two blog carnivals this week. You can find me at Blogging Boomers Carnival #88 hosted this week by Virginia Cornue at Vaboomer.com. Blogging Boomers is a collection of bloggers writing about a variety of topics related to life as a Baby Boomer. You can also find me at

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Make Your Goals Sound Like They’re Right Around the Corner

Planning / Andrea J. Stenberg

Seth Godin wrote “If you want people to embrace your version of the future, talk about it like it’s right around the corner, not on another planet.” “For example: “We’re going to launch a new product next year” sounds a lot more distant than handing someone a prototype and saying, “this launches on January 3rd

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